Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled āSecuring a converged IoT-IIoT future.ā The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
Australiaās Forte Magazine Features Article On Webinar Masterclass With Brian Solis
The uncredited piece begins: āAre you struggling with focus, procrastination, anxiety, self-esteem, forgetfulness, or creativity? Somewhere along the way, we have become distracted. Maybe we donāt realise the extent to which our everyday rituals, favourite devices and apps, or where we focus our attention is affecting us.ā The masterclass offers āpractical tips, tricks, and insights directly from Brian Solis on how to be more efficient and productive in our technology-driven world. . .from simple first steps to reclaiming your attention,…
Cirium Execs Reference Brian Solis in Article on Airlines and Airportsā Use of Data
Solis is mentioned at the tail end of a Future Travel Experience article titled āWhy data analytics is a vital tool for unlocking new customer experience and revenue opportunities,ā featuring new perspectives on the subject byĀ Ciriumās Carrie Mamantov, Marketing Director, and Steve Lappenbusch, Principal Product Manager. The article was centered around Ciriumās involvement in FTE Global 2019, where the company would be leading a co-creation session exploring āHow can the industry better utilize data to exceed traveler expectations?ā Mamantov…
Digitalist Magazine Features Brian Solis in ebook Titled ‘Tales From Tech Unknown: Extraordinary Stories from Tech Leaders’
Brian Solis is featured among seven top tech leaders in a Digitalist Magazine ebook called āTales From Tech Unknown: Extraordinary Stories From Tech Leadersā by Ursula Ringham. It is designed as an introduction to the people she deems āinspired leadersā whose vision for the future will lead businesses through digital transformation and beyond. Solisā page in the book (17) is in a section called āPromoting Productivity in a Distracted Age.ā His opening āpull quoteā is āWe have to understand whatās…
BlueLeadz Selects Brian Solis as One of the 10 Best Tech Thought Leaders You Should Follow on LinkedIn
Solis is one of the ā10 Best Technology Thought Leaders You Should Follow on LinkedIn, was chosen by Blueleads and reported in an article by Claire Cortese. The list is headed by Cathy Hackl, Futurist from You Are Here Labs, and Microsoft Co-Founder Bill Gates. Solisā section identifies him as the āAward winning author of X: The Experience When Business Meets Designā who specializes in disruptive technology and its impact. Cortese adds: āHe focuses on the āfuture of industries, trends,…
Brian Solis Is Quoted Extensively in TechRepublic Article on Big Data and AI
Solis has a lot to say about personalized data, e-commerce and AI in a in a TechRepublic piece by Alison DeNisco Rayome on how big data and AI help online retailers compete in the digital era. The premise is that some brick and mortar retailers are seeking out services that leverage big data and personalization to increase e-commerce sales. Solis draws a unique distinction: āDuring the rise of big data, it was said that data was the new oil. In…
Brian Solis Spotlighted in Meltwater Article on Trend Forecasters
For his article āWhy Marketing and Comms Should Start Working with Trend ForecastersāAnd How to Find the Right Onesā on the Meltwater website, John Boitnott sought out Solisā expertise to illuminate key concepts. Solis is referenced almost immediately in the opening section āWhat is Trend Forecasting?ā As Boitnott writes, āBrian Solis is author of the new book Lifescale and Principal Analyst and Futurist at Altimeter Group. He says itās part art and part science, and not at all precise, but…
Brian Solis Listed By Marketer Mag As One of Ten Marketing Influencers to Follow on Twitter
Solis is #4 on Marketer Magās list of 10 marketing influencers you should be following on Twitter. The ten experts are also named as āsocial media influencersā who followers can trust to provide the latest marketing news. They created the list to help people make sense of all the digital marketing information floating around. Of Solis, the article says: āAs a digital analyst, anthropologist, and futurist, Brian Solis is looking at the bigger picture. Instead of keying into the latest…
Brian Solis Is Featured in a Linkfluence Article Of 10 Experts on Leveraging Your Social Data
Guillaume Decugis, CEO of Linkfluence, chose Solis as one of the experts in his article āSocial Media Insights: 10 Experts Share How To Leverage Your Social Data.ā Solis is quoted as saying: āCustomers are connected and mobile-first, and theyāre in control of their journeys and experiences. The pace of change for consumers and technology has never been faster. Yet, brands are still chasing customer intent through traditional means. The good news is that because of digital, customer signals give away…
Brian Solis Shares How Innovation Can Transform Your Brand With Retail Touchpoints
In an interview with Alicia Esposito of Retail Touchpoints that appeared on the Salesforce blog, Solis focused on transforming your brand in commerce, marketing, customer service and even holiday readiness. First, he discusses the āexperience economy,ā a phrase coined by Joe Pine and James Gilmore in their book The Experience Economy. Solis said, āToday, your brand is defined by the experiences people have and share, which is completely different than in the past. If people are going to have an…
