In a Marketing Tech News piece by James Bourne on social media addiction and privacy issues, Solis mentions “persuasive design” as a contributing factor in our addiction – which, the piece claims, endures despite the growing personal privacy concerns. In the “Analysis” section, the author mentions that “the gap remains between fears and actually translating it to reduced usage. He uses a quote that Solis gave to the publication in May about persuasive design: “The compulsion to endlessly scroll, to…
Brian Solis Chosen One of Inbassador’s “Top Global Digital Marketing Experts & Influencers in 2019 You Should be Following”
Solis made an international list of movers and shakers Inbassaodor calls “Top Global Digital Marketing Experts & Influencers in 2019 You Should be Following.” Inbassador’s mission is to simplify marketing. They believe, “The best influencers are your own customers, who know and love your brand.” They offer a way to turn a company’s most influential and loyal customers into ambassadors and measure the ROI with their systems. Solis’ listing begins with a key quote in bold: “Social media spark a…
Brian Solis Shares His Views On Facebook’s Libra System and The Banking Industry On the Breaking Banks Podcast
Solis offered his opinions on Facebook’s recently announced Libray payment system and other matters related to banking as a guest on Breaking Banks – the #1 Global Fintech podcast, hosted by Brett King and Chloe James. The episode was titled “Facebook Bets on Libra.” Highlights from the discussion: “I applaud Facebook for this move. It’s something the company has been teasing about for years and which it has to do to help its growth. However, it’s the platform that…
Brian Solis Shares His Views on Changing Corporate Priorities From Bottom Line to Overall Impact on on Accenture’s new podcast “Marketing Disrupted” with special host Amber Mac
Solis was a recent guest on “Marketing Disrupted,” a new Accenture podcast hosted by Amber Mac with Brent Chaters. The series explores the evolving demands for CMOs and their organizations to thrive in the age of digital disruption. Solis was featured on an episode called “Walking the Walk” that also included guests Michael Masterman and Alexander Lvovich. Solis opened his segment by talking about how companies are being forced in this day and age to think not only in terms…
Brian Solis Shares His Views on Customer Service in the Digital Age on Accenture’s new podcast “Marketing Disrupted” with special host Amber Mac
Solis was a recent guest on “Marketing Disrupted,” a new Accenture podcast hosted by Amber Mac with Brent Chaters. The series explores the evolving demands for CMOs and their organizations to thrive in the age of digital disruption. Solis was featured on an episode called “What Does It All Mean?” that also included guests Guy Kawasaki and Jeffrey Hayzlett. Solis spoke about what he had learned from his own personal transformation as chronicled in Lifescale regarding the deeper, darker impacts…
Brian Solis Named One of Brand24’s Top 100 Digital Marketers for 2019
In the 2019 edition of Brand24’s Top 100 Digital Marketers report, Solis ranks #17, with a Brand24 Influencer score of 84.42, 22,724 mentions, a social media reach of 66,603,931 and 111,993 interactions. His bio in the report reads: Principal analyst at Altimeter, a Prophet Company, Author of X: The Experience When Business Meets Design, and frequent keynote speaker. Brian studies disruptive technology and its impact on business and society. Read the entire report here: https://s3.eu-central-1.amazonaws.com/b24-static/The_Top_100_Digital_Marketers_2019_Brand24.pdf
Brian Solis Appears on Mark Schaefer’s Marketing Companion Podcast
Solis is quoted talking about Lifescale in an episode of Mark Schaefer’s Marketing Companion podcast introducing Brooke Sellas as his new co-host. Schaefer introduces the concept of Lifescale and mentions that he ran into Solis at SXSW 2019. He then plays a recording of Solis talking about the book. Solis says, “What we all share in common is that we are always online, trying to keep up with what we need to produce, what we want to share and…
Brian Solis Quoted in a Blurb About Distraction and Creativity on Loyalty360 Reads
Solis is quoted in a blurb at the end of a news summary for June 12, 2019 on the Loyalty 360 Reads page of Loyalty 360, the association for customer loyalty. In a brief section titled “Your Phone, Distraction and Creativity,” there is mention of a new article in Harvard Business Review that highlights an interesting new challenge the business community faces today. The piece reads: “Phones are distracting millennials and Gen Z-ers (that shouldn’t be a surprise), which is…
Brian Solis’ “Digital Darwinism” Is Referred To In A CIOReview Article Spotlighting Microsoft Azure
A trademark “Solis-ism” is prominently referred to in a CIOReview article in CIOReview by Rob Moyer, Senior VP, Cloud, Mobility and IoT for Syntex Corporation. The piece, titled, “Simplicity of Microsoft Azure’s IoT Solutions Makes Possible Rapid, Scalable Solutions,” the author discusses the promise of IoT technology and Microsoft’s huge $5 billion investment over the next four years in its Azure platform. He writes, “Microsoft is strategically positioning Azure at the center of that future by lighting up products…
Brian Solis Among The Industry Thought Leaders Spotlighted In A CMO.com Article About The Future Of Work
Solis joins four other industry thought leaders commenting on the future of work in this digital age in a CMO.com article by Giselle Abramovich, Executive Editor, Enterprise Thought Leadership, titled “What Will The Future of Work Look Like?” Overall, she writes in summary of all of their responses, she writes, “Their responses reflect a technology-empowered workforce where automation frees employees from the mundane and enables them to be more creative and effective at their jobs. Solis’ response to her question…
