Solisâ belief that the âmarketing function itselfâ needs to be reinvented is at the core of his discussion with CMO contributing writer Mercedes Cardona in her article âReal Customer Engagement âTakes a New Narrative.â The foundation of her thesis is a quote in a new Altimeter Report that âBrands that leverage technology and data to be most visible in digital media when consumers are âmentally availableâ will live to see tomorrow.â The report, âDigital Experience Innovators: How Leading CMOs and…
Brian Solisâ Co-Authored Digital Culture Challenge Report Cited In The Financial Brand Article On Digital Transformation in Banking
The report âThe Digital Culture Challenge: Closing the Employee Leadership Gapâ from Capegemini in partnership with Solis is cited by Jim Marous, Co-Publisher of the Financial Brand and Owner/Publisher of the Digital Banking Report in his article âCulture Key to Digital Transformation Success in Banking, Not Technology.â It appeared on The Financial Brand site. According to the report, corporate culture is the culmination of how a company works and operates. It is composed of the collective experiences of employees â…
Apple News Features Article by Brian Solis, ‘Five Ways To Improve Your Productivity’
In an article on Apple News that originally appeared on the Quora site, Solis explains âFive Easy Ways to Improve Your Productivity.â He starts by recounting the story that led to his writing of Lifescale. The advice he says has helped boost his productivity dramatically is: Work in Sprints. He writes, âItâs impossible to go from being easily distracted to suddenly having complete concentration all day long. You canât fix this problem cold turkey. Instead, itâs best to take incremental…
Brian Solis, a Keynote Speaker of the PMK, Speaks to German Human Resources Manager Site
Brian Solis is interviewed about human resources in the digital age in an article titled âGive Human Resources the Human Back!â on the German-based Human Resources Manager site. Introduced as a keynote speaker of the PMK, Solis is asked about the effects of digitization. From a German translation, he says, âThe problem is that HR-ler sometimes overlook or even undermine the “human” in “human resources”. One must not forget: Ultimately, so-called human resources is a construct that was developed decades…
Readwrite Names Brian Solis as a ‘The Top Futurist Speakers To Have At Your Conference’
In an article on Readwrite by Brett Anderson, Solis is named as one of the 50 Best Futurists that speak at significant tech events. Anderson writes, “No one knows precisely what the future will bring, but some people seem to have their finger on the pulse of tomorrow more than others. These individualsâ ability to see whatâs coming next makes them high-demand for tech conferences and events all over the world. Futurist speakers keep their eye on technology, stay ahead…
Brian Solisâ Page at the Influencer Times scores a Top 10 Ranking of over 4,000 Influencers
The Influencer Times tweeted Solis with great news: âYour influencer page at the Influencer Times made it into the Top 10 ranking of over 4,0000 influencers! Weâre happy to have you in our archive.â Read the entire article here: https://twitter.com/TIT_global/status/1145853378389352448
LinkedIn Names Brian Solis to Its ’15 Business Experts to Watch’ List
Solis is listed among other business influencers on LinkedIn chosen by the siteâs staff. The lead of the article states, âNothing can match the genuine impact of fellow members and thought leaders who load up our feeds with insightful, relatable, and applicable content. You can customize this stream of information by following specific individuals with pertinence to your career path. If youâre looking for somewhere to start, weâve compiled a list of 15 awesome B2B marketing influencers and experts that anyone…
Brian Solis Has an Illuminating Discussion About Digital Transformation with Jon Reed of Diginomica
In an article called âBusiness as usual is overhyped – revisiting my digital transformation debate with Brian Solis,â Jon Reed of Diginomica engages in a dynamic debate with Solis about digital transformation. He summarizes before he launches into the compelling email banter about the issue: âThe debate about digital transformation hype matters. Customers need to see through the vendor hyperbole – and determine the best response. Time to share road lessons – and more data from Brian Solis.â The source…
Brian Solis Comments on âPersuasive Designâ In Marketing Tech News Article On Social Media Addiction
Solis is quoted in a Marketing Tech News article by James Bourne called âConsumers are understanding the risks of social media addiction â but taking the next step is hard.â The article starts with a study by Kapersky claiming that one in three consumers did not know how to fully protect their privacy online. Â The research aimed to explore whether the outrage and scandal of various data breaches has led users to improving their data hygiene. The article mentions another…
Brian Solis Explores âPersuasive Designâ In Marketing Tech News Article on Social Media Addiction
In a Marketing Tech News piece by James Bourne on social media addiction and privacy issues, Solis mentions âpersuasive designâ as a contributing factor in our addiction â which, the piece claims, endures despite the growing personal privacy concerns. In the âAnalysisâ section, the author mentions that âthe gap remains between fears and actually translating it to reduced usage. He uses a quote that Solis gave to the publication in May about persuasive design: âThe compulsion to endlessly scroll, to…
