Forbes featured an in-depth piece by Brian Solis about the importance of prioritizing the employee experience for the all-digital, success-from-anywhere world. Companies everywhere are accelerating digital investments in customer experience (CX) – but designing for employee experience (EX) is the next competitive advantage. Engaged and productive employees are instrumental to the success of delivering exceptional customer experiences and driving organizational success. By The Numbers: 93% of executives prioritizing EX report that their teams have the tools and technology to do their…
destinationCRM Explores Customer Intent, Features
By Linda Pophal, destinationCRM Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously important to marketers. The more they can understand the motivations of their customers, the better they will be able to produce the goods and services that best meet their needs and effectively communicate the right points to compel the desired action—a sale. Writing for ClickZ, contributor Brian Solis, an expert…
Multi-tasking is not a superpower, it’s a weakness – without mastery, digital distractions are causing more harm than good
It’s 2021, the second year in a row that SXSW is not being held live in Austin. During the last, live SXSW, I launched my latest, and first personal book on individual empowerment to overcome our social dilemma. Algorithms have certainly earned their wages lately as it’s time for the virtual edition of SXSW 2021 and I’m flooded, thankfully, with memories of 2019. During the craziness of the Lifescale launch at SXSW 2019 in Austin Texas, I met the international…
Brian Solis to Keynote Deutsche Telekom Media & Communication Conference
BECOME A FAN OF YOUR CUSTOMER! Great brand management and marketing are not alone about turning our customers into fans of our brand. It is also about us becoming fans of our customers. This is the over-arching theme of our upcoming Telekom Media & Communication Conference (TEMECOCO). Brian Solis has been named a keynote speaker at the event. His presentation will focus on, “The Novel Economy and the rise of Generation-N: How the pandemic created a new customer and new…
Surviving Digital Darwinism
My episode of ASG Technology‘s podcast with Paul Muller, “Digital: Disrupted,” is now available! If you have a moment to 👂, I share why Digital Darwinism is now a massive opportunity for operational+business model innovation and the role of Generation-N (Novel) in the coming “re-emergence.” Please listen here.
IAPCO General Assembly Attracts its Highest Audience Figure Thanks to Virtual Meeting; Brian Solis Keynotes
FTN Surviving and Thriving!’, the theme of the IAPCO Day was reflected in the highest audience figure for an IAPCO General Assembly, to date. The virtual event took place on Monday 15 February 2021 and was joined by IAPCO members and partners from over 42 different countries. ‘At this time, more than ever, we felt the importance of bringing our IAPCO family together, to share the association’s updates, acheivements, our strategic developments and provide educational content in the form of…
Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications
NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCA’s Business & Leadership Conference is the industry’s most notable platform for executive-level education and discussion. Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote. Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees…
Day 1 of NSCA’s 2021 Business & Leadership Conference Features Brian Solis Keynote
by Leah McCann “Stepping up when it counts.” That was the tagline for NSCA’s 2021 Business & Leadership Conference (BLC or, this year, BLCv: the “v” for “virtual”). The event host, the National Systems Contractors Association, is an important nonprofit association representing the commercial integration industry. NSCA is an advocate for people who work in AV, IT and more — that includes systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers and other allied professionals. Designing for Digital-First Customers: Focus on Experience…
Coveo Announces Ray Wang, Brian Solis, Rachel Powell as Keynote Speakers at Relevance 360
The Future of Experience Is AI, a virtual event, explores the importance of relevance in the experience economy Coveo, a leader in Applied AI platform for Relevance – spanning search, recommendations, and personalization, today announced it is reprising its highly successful fall Relevance 360 virtual event into more frequent events. The next one, The Future of Experience Is AI, is slated for Thursday, March 25, noon-2 p.m. ET. “Tech giants have thrived by improving interactions at every digital touchpoint. Through…
Global Innovation Institute: How innovation is changing course, and why it’s more important than ever- Live Webinar
World-renowned digital anthropologist, futurist and Salesforce Global Innovation Evangelist Brian Solis shares pandemic-focused research and discusses it with Anthony Mills, Executive Director at GInI. The pandemic has reset the world and there’s no playbook for how to move forward. What’s certain, in an uncertain world, is that striving for a new normal only hastens the next status quo. World-renowned innovation evangelist Brian Solis will share his pandemic-focused research on how to thrive in what he calls the “Novel Economy.” The…
