Salesforce Global Innovation Evangelist, 8x Best-Selling Author, and World-Renowned Keynote Speaker Brian Solis will host a special virtual event for the CMO Club, “Shifting from Customer Experience to the Customer’s Experience: The Role of Marketing Post-Pandemic.”
July 27, 2021, 1 p.m. ET
About this event
The pandemic didn’t just accelerate digital transformation. It completely disrupted customer behaviors. It fundamentally reset customer expectations. It drove a profound recommitment to customer values, and a reframing of their aspirations. Even as vaccines become more widely available and the eventual light at the end of the tunnel becomes clearly visible to more people, the shifts that started with the pandemic continue to evolve around what Salesforce Global Innovation Evangelist Brian Solis calls, “Digital Darwinism.”
Technology, innovation, and markets will continue to push businesses to continually transform to keep pace with the evolution. But who’s going to champion and lead that change? Who’s going to set the standards for customer engagement and experiences throughout their journey in ways that align with the forward movement of society and markets? A new generation of marketing leaders is emerging: they understand what matters to customers at a data and empathetic level. And what doesn’t. They are stepping up to own the next-gen outcomes and experiences.
In this session Brian explores the next generation marketing leader that will blaze the trail in this post-pandemic era, where customer’s journeys are reimagined and customer’s expectations are redefined.
Brian Solis | Author, Keynote Speaker, Futurist
Brian Solis is world-renowned digital analyst, anthropologist and futurist. He is also a sought-after keynote speaker and an 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His previous books, X: The Experience When Business Meets Design and What’s the Future of Business explore the future of customer and user experience design and modernizing customer engagement in the four moments of truth.
Invite him to speak at your next event or bring him in to your organization to inspire colleagues, executives and boards of directors.