As artificial intelligence helps people produce content at a blinding pace, personalization, and automation abundant, empathy, creativity, digital warmth, and memorable experiences become more valuable. I recently had the privilege of traveling to Johannesburg for my first visit to South Africa, where I opened the Standard Bank CIB Brand & Marketing Blue Flame Awards Gala. I knew I was walking into a room filled with people who think deeply about brands, creativity, customers, experiences, and growth. This global marketing team…
Forbes: Stop Automating Your CRM, Start Orchestrating Your Business
My latest for Forbes explores why AI in customer service must evolve beyond mere cost-cutting to deliver intelligent, personal, and experiential journeys. The traditional CRM, once a siloed record system, is transforming into an orchestrated action hub, leveraging AI agents. However, a critical “platform problem” arises from disparate vendor agents, causing sprawl and inconsistent controls. The solution is a unified control plane, acting as a central nervous system to govern and coordinate all AI assets, ensuring accountability. This shift demands…
In the Era of AI, Human Experience is the Killer App
I had the privilege of keynoting UserTesting conferences in San Francisco and New York. It was my third and fourth UserTesting event respectively, which I guess makes this a situationship now. 😍 The theme was experience innovation in an era of AI. The real message wasn’t really about AI. It was about people. It was about how human beings are changing faster than the experiences designed for them. It was about why, in this new era of increasingly ‘intelligent’ machines,…
Brian Solis Joins Be Customer Led Podcast to Reimagine Customer Experience in the Age of AI
In this episode, we welcome Brian Solis, Head of Global Innovation at ServiceNow, a nine-time best-selling author, keynote speaker, and digital futurist. Starting the conversation, Brian shares the inspiration behind his latest book, “Mindshift”, and emphasizes the importance of empathy and a truly customer-centric mindset. Through examples from Amazon, Disney, and IKEA, Brian illustrates how organizations can create meaningful and memorable experiences that drive both loyalty and growth. The conversation also explores the evolving role of AI, shifting from automation…
Brian Solis on Mindshift: Reimagining Customer Experience in the Age of AI
In this episode, we welcome Brian Solis, Head of Global Innovation at ServiceNow, a nine-time best-selling author, keynote speaker, and digital futurist. Starting the conversation, Brian shares the inspiration behind his latest book, “Mindshift“, and emphasizes the importance of empathy and a truly customer-centric mindset. Through examples from Amazon, Disney, and IKEA, Brian illustrates how organizations can create meaningful and memorable experiences that drive both loyalty and growth. The conversation also explores the evolving role of AI, shifting from automation…
AI cannot build intuition, understanding, or empathy
AI cannot build intuition. AI cannot build understanding. AI cannot build empathy. You have to know your customer. Once you know them, you begin to care about them. That’s when you shift from looking in the rearview mirror and reacting to their actions to activating empathy, anticipating their needs, and innovating toward more meaningful and desirable products and services. 💡😍
X: The Experience When Business Meets Design Named to Best Customer Experience Books of All Time List
When Brian Solis published X: The Experience When Business Meets Design, it was lauded as one of the best books to capture the zeitgeist of the digital revolution while laying out a practical blueprint to lead the future of modern customer experience design and innovation. Even today, the book still leads the way forward, especially in an era of generative AI. And as testament to its endurance relevance and value, Bookauthority just announced X as one of the “Best Customer…
Bringing Humanity Back to Service, Sales, and Marketing
The thing I really like about my work is the ability to see the things that most of us are just too busy — or maybe distracted or biased — to see in order to bring people together for a greater purpose. These are the wonderful words of Brian Solis, Head of Global Innovation at ServiceNow, keynote speaker, and 8x best-selling author, on what inspires him in his work. It can be easy for anyone working in marketing, sales, or…
Brian Solis Named Top 50 Customer Experience Leader by CX Network
CX Network named Brian Solis as one of the top customer experience leaders to follow in 2023. Click here to learn more about the other 49 leaders! CX Network presents its guide to the top customer experience influencers you should follow this year CX Network is delighted to present its guide to the top customer experience thought leaders we believe you should follow in 2023. Spanning five of the world’s six continents (only Antarctica is missing so far – watch…
Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company
I had the pleasure of speaking with M.Rauf Ates, founder of Fast Company Türkiye about research I helped lead with Harvard Business Review Analytical Services. In this conversation, we explore how to become a customer company, beyond the lip service. The research offers 8 steps to give meaning to business, operational, and digital transformation as informed by Ethan Allen, Kellogg’s, Kimberley-Clark, and Pacific Life. Below, I’ve included a translation using Google Translate. If you find errors, please let me know!…