💡 The light bulb wasn’t the result of better candles. Think about that. Innovation rarely comes from perfecting the past, it comes from experimenting forward and eventually jumping to the next curve. In this short video, I share the story of how true innovation requires moving beyond what works to chase what could be. It’s uncomfortable. It’s risky. But it’s necessary. Iteration is safe, but finite. Innovation is bold, but risky. The future won’t come from enhancing what we already know. The future will come…
Harvard Business Review: Train Your Brain to Work Creatively with Gen AI by Brian Solis
Harvard Business Review featured a highly popular article by Brian Solis, “Train Your Brain to Work Creatively with Gen AI.” Summary: When most people prompt generative AI, they do so within the paradigm of how they think about what could or should come next. For example, when searching Google, users may ask a question, search for the best Thai restaurant “near me,” or insert specific criteria based on filtered output, such as “best downhill mountain bike for intermediate riders.” That…
Harvard Business Review Italia: Innovare con l’IA: una sfida all’approccio “business as usual”
HBR Italy published an insightful article by Brian Solis that explores the imperative for AI Business Transformation. È giunta l’ora di sfruttare l’intelligenza artificiale per lanciare l’azienda verso nuovi orizzonti e la dicotomia tra continuità e cambiamento ne detterà il passo e la direzione. Quale sarà il ruolo dell’IA e dell’IA generativa nelle aziende? Come adottarle in modo sicuro ed etico? Cosa significa time-to-value? Queste le domande che si pongono i dirigenti. D’altro canto, però, non si chiedono come l’IA…
Integrated Systems Europe: Embracing AI Without Fear – A Summary of the Opening Keynote by Brian Solis
The opening keynote at ISE 2025 by Brian Solis was featured in the Integrated Systems Europe Daily along with the panel he participated in following his talk. To banish anxiety from a future completely reshaped by AI, it’s important to create new relevance rather than extending yesterday’s, according to digital analyst, author and visionary Brian Solis. He urged people to allow themselves to be disrupted, and to look at AI not with the limitations of an expert, but with the…
Brian Solis Keynote: Reimagining Retail in an AI-Forward World
Originally posted at RetailSpaces At RetailSpaces, futurist and digital anthropologist Brian Solis took the stage to deliver a message that cut through the noise of AI and tech trends. While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people. The Consumer at the Center Solis’s work as a digital anthropologist focuses on how technology transforms behaviors—not just for consumers but also for employees. “We spend so much…
From Art to Innovation: The Hidden Connection Between Picasso, Steve Jobs, and Apple
In December 1945 — January 1946, Picasso created “Le Taureau” or “The Bull”, a series of 11 stone prints that painstakingly explored the purest essence of a bull. With each successive print, a bull is simplified and abstracted. It is considered as an iconic representation of absolute simplicity. In 2008, Steve Jobs set out to teach employees at Apple this philosophy. “You have to deeply understand the essence of a product in order to be able to get rid of…
Andrew Keen and Brian Solis discuss how to reshape the future before it reshapes us
Andrew Keen and I have been friends for the better part of almost two decades. We’ve crosses paths many times during the shift from Web 1.0 to 2.0, the rise of the iPhone and the mobile revolution, and now the consumerization of AI. We’ve also shared the stage around world and even crossed each other in airports around the world! Not only am I proud to call him a friend, I’m also a big fan of his work and thinking….
Brian Solis Keynote: AI Is Eating the World – Time to Innovate for an AI First World
ServiceNow‘s Head of Global Innovation, Brian Solis, delivered the keynote at Innov8rs in Los Angeles, “AI Is Eating the World: Time to Innovate for a AI-First World.” Generative AI is now the fastest growing technology in the world. In this riveting keynote, world-renowned futurist and eight-time best-selling author Brian Solis shares why now is the time to reimagine your business for an entirely new future. Solis argues why automation is the norm, but not the only end goal. In this…
AInsights: Reid Hoffman Interviews His AI Digital Twin and It’s Both Creepy and Mind-Blowing
Your AInsights: Executive-level insights on the latest in generative AI… You may know Reid Hoffman as the co-founder and executive chairman of LinkedIn. He’s also a prolific investor and author, writing a book with my friend Chris Yeh, one I refer a lot to founders, Blitzscaling. Hoffman recently recorded an interview with Reid AI, his digital twin, and it is wild! It’s innovative while also blurring the line between fantastical and the uncanny valley. Like ChatGPT itself, Reid AI was…
AInsights: AI is a New Digital Species — a Companion in Guiding You Toward Innovative Outcomes
AInsights: Executive-level insights on the latest in generative AI…subscribe here. Mustafa Suleyman is now CEO of Microsoft AI following Microsoft’s “acquisition” of Inflection AI, a company Suleyman co-founded after leaving Google of DeepMind, an AI company previously acquired by Google. Following the news of Inflection’s move to Microsoft, Suleyman spoke at TED in April to share his view on the long-game of AI and it is captivating. First, I need to observe his incredible gift to make a complex and…
