We proudly launched ServiceNow Futures this year. We are a future-forward team of futurists, innovation officers, and futures engineers inside ServiceNow. Our mission is to help customers “see further and act sooner.”

As part of our charter, we translate emerging signals and trends into actionable insights for C-Suites. Our research, ourthinking, our customer-facing work leads to executive-level frameworks, reports, webinars and workshops, everything business and technology leaders need to guide the decisions they need to make now for a world that doesn’t exist yet…to proactively shape their future.

 

Today, I’m proud to share the release of my latest Futures Report, “AI Cultures and Agentic Darwinism: Why survival of the fittest starts with a leadership mindshift.” You can download it immediately (no email gate or paywall).

So, let’s dive into it!

As part of our charter, we translate emerging signals and trends into actionable insights for C-Suites. Our research, ourthinking, our customer-facing work leads to executive-level frameworks, reports, webinars and workshops, everything business and technology leaders need to guide the decisions they need to make now for a world that doesn’t exist yet…to proactively shape their future.

Today, I’m proud to share the release of my latest Futures Report, “AI Cultures and Agentic Darwinism: Why survival of the fittest starts with a leadership mindshift.” You can download it immediately (no email gate or paywall).

So, let’s dive into it!

The Four AI Cultures Defining the Future at Different Speeds

Something is happening beneath the surface of every AI strategy.

On paper, many companies look like they’re moving in the same direction. They have AI roadmaps. Pilots. Copilots. Centers of excellence. Governance in motion. Productivity targets. Executive mandates. But underneath all that activity, organizations are beginning to diverge. In fact, for three years now, we’ve tracked the maturity of organizations as they evolve with AI as part of our AI Index report. That’s a separate story, but I would love to share how we developed and scaled one of the industry’s first comprehensive AI maturity models!

But getting back to it, some companies are using AI to make today’s business faster, cheaper, and more efficient. Others are using AI to rethink how the business should work in the first place. Some are asking AI to help employees complete old tasks. Others are redesigning workflows so humans and agents can create entirely new forms of value together. And some are reinventing what a company could be with AI at the core…from the beginning.

This is creating a quiet separation leaders can no longer afford to miss.

The most dangerous mistake in this moment is assuming that all AI adoption is progress. While positive, it isn’t. Activity can look like acceleration while the organization remains culturally stationary. A company can deploy tools everywhere and still be optimizing a business model that is losing relevance. It can generate efficiency and still fail to create momentum or new value. It can produce productivity gains and still fall behind competitors that are reinventing the work itself.

AI Darwinism Starts With Culture

This is where AI Darwinism begins.

As AI agents gain the capacity to reason, decide, act, and learn across workflows, the market starts to reward a different kind of company. It’s not necessarily the one with the biggest AI budget…not the one with the most pilots…not even the one with the most sophisticated technology.

The advantage shifts to the organization with the culture to adapt.

Culture determines what leaders believe AI is for. It determines which questions teams ask, which risks they tolerate, which investments get funded, which workflows get redesigned, and which possibilities are dismissed before they are ever explored. Culture is the invisible operating system behind every AI strategy.

That is why, in our new ServiceNow Futures report, AI Cultures and Agentic Darwinism, developed with advisory from my old friend and former Altimeter colleague, now General Partner at Blitzscaling Ventures, Jeremiah Owyang, we studied AI not just as a technology trend, but as an evolutionary force. 🙌

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