Brian Solis delivered the keynote address at the International Council of Shopping Centers (ICSC) 2020 CenterBuild Conference. His presentation, “The Future of Retail and Real Estate Isn’t What It Used to Be,” was well-received and is online now. When ICSC was founded in 1957, the retail industry was a veritable juggernaut even surging forward beyond the initial wave of Amazon and e-commerce in the 90s. Then over time, the relationship between consumers and digital, social media, real-time, and mobile slowly,…
Introducing Generation-N, The New Customer Defining the Novel Economy
Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. It’s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But it’s not just about tech and the…
December 2020 is LifeScale Month 🙌: Let’s Make 2021 a More Creative and Happier Year
Dani Saveker developed Visual Synopsis to capture inspiring content in a beautiful, simple and memorable way. Did you know that half the human brain is directly or indirectly devoted to processing visual information? The brain can identify images seen for as little as 13 milliseconds. At least 65% of people are “visual learners.” In 2019, Dani Saveker, CEO and the founder of GLAS, and creator of Visual Synopsis, read LifeScale: How To Live a More Creative, Productive, and Happy Life. It…
In these dark times, be the light: How to boost your business through innovation
In 2020, Emakina and I partnered on a special #FastTrack webinar to help brands become the light in these dark times. The conversation was titled, “How to boost your business through innovation in the current and future context.” Leading up to the event, Luc Malcorps of Emakina and I explored topics in the webinar, but also work leading up to COVID-19 that may prove more meaningful now than before. I hope this helps you… The Covid-19 crisis unhinged society and…
Humanly Possible: A LifeScale Approach to Scaling Your Life Toward Creativity and Happiness
I’ve known Bryan Kramer and Courtney Smith Kramer for many years now. We’ve become real world friends, plus our families spend time together. Truth is, it’s never enough time. Bryan invited me to be on his podcast, “Humanly Possible.” What a special time. I’d like to share it with you. IN THIS EPISODE: Persuasive design Reverse engineering the addiction to social media Helping businesses navigate these unprecedented times QUOTATIONS FROM THIS EPISODE: “It wasn’t a big leap of faith at…
The Digital Marketing Barometer: The Top Ten Most Powerful Influencers
Luca Tagliaferro assembled a list of the top trends, websites and influencers powering the world of digital in 2020. Brian Solis made the top ten along with friends and other amazing thought leaders, Neil Patel, Ann Handley, Seth Godin, Mari Smith, Kim Garst, Jeff Bullas, and more. Many of the faces that run the most powerful tools are just as popular as the tools themselves. Many powerful digital marketing celebrities have a huge following on social media and some of…
This is not the new normal or the next normal: that’s for everyone else
We talk about the ‘new normal’ or the ‘next normal’, but for world-renowned digital anthropologist and author Brian Solis, ‘normal’ was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers. I recently…
14 Expert B2B Influencer Marketing Predictions for 2021
TopRank Marketing assembled 14 industry leaders to share their predictions for Influencer Marketing in 2021. What will B2B influencer marketing look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions we’ve gathered top B2B influencer marketing insights from both industry experts and our own team, and present our look at their predictions for 2021. Moving into 2021, we can all congratulate each other for making…
Socialbakers Brings Top Marketers Together at the Engage 2020 Conference
Socialbakers Engage 2020 is the largest, free online marketing conference, bringing together the best marketing minds in the world. he theme this year is the “The Value of Experience,” highlighting the importance of understanding what it takes to meet and exceed customer expectations at a time when consumers have put digital at the fore. Brian Solis will open the event with a special keynote exploring experience design innovation, “The Meaning of Experience: Humanity is the Killer App.”
Keynote: Empathy, Creativity and Imagination are Critical, Soft Skillsets Needed in the Future of Advertising and Marketing
Brian Solis keynoted “Creativity4Better” for the International Advertising Association. His topic focused on the importance of new creativity and how to reimagine the future of brands as a result of pandemic disruption. His session seemed to be well received. “On behalf of IAA, I would like to express our heartfelt thanks for your presence and involvement. The content was just amazing. You were inspiring and relevant. All the comments were fabulous. The audience was thrilled by your presentation, and the…
