BECOME A FAN OF YOUR CUSTOMER! Great brand management and marketing are not alone about turning our customers into fans of our brand. It is also about us becoming fans of our customers. This is the over-arching theme of our upcoming Telekom Media & Communication Conference (TEMECOCO). Brian Solis has been named a keynote speaker at the event. His presentation will focus on, “The Novel Economy and the rise of Generation-N: How the pandemic created a new customer and new…
Surviving Digital Darwinism
My episode of ASG Technology‘s podcast with Paul Muller, “Digital: Disrupted,” is now available! If you have a moment to 👂, I share why Digital Darwinism is now a massive opportunity for operational+business model innovation and the role of Generation-N (Novel) in the coming “re-emergence.” Please listen here.
IAPCO General Assembly Attracts its Highest Audience Figure Thanks to Virtual Meeting; Brian Solis Keynotes
FTN Surviving and Thriving!’, the theme of the IAPCO Day was reflected in the highest audience figure for an IAPCO General Assembly, to date. The virtual event took place on Monday 15 February 2021 and was joined by IAPCO members and partners from over 42 different countries. ‘At this time, more than ever, we felt the importance of bringing our IAPCO family together, to share the association’s updates, acheivements, our strategic developments and provide educational content in the form of…
Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications
NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCA’s Business & Leadership Conference is the industry’s most notable platform for executive-level education and discussion. Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote. Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees…
Day 1 of NSCA’s 2021 Business & Leadership Conference Features Brian Solis Keynote
by Leah McCann “Stepping up when it counts.” That was the tagline for NSCA’s 2021 Business & Leadership Conference (BLC or, this year, BLCv: the “v” for “virtual”). The event host, the National Systems Contractors Association, is an important nonprofit association representing the commercial integration industry. NSCA is an advocate for people who work in AV, IT and more — that includes systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers and other allied professionals. Designing for Digital-First Customers: Focus on Experience…
Coveo Announces Ray Wang, Brian Solis, Rachel Powell as Keynote Speakers at Relevance 360
The Future of Experience Is AI, a virtual event, explores the importance of relevance in the experience economy Coveo, a leader in Applied AI platform for Relevance – spanning search, recommendations, and personalization, today announced it is reprising its highly successful fall Relevance 360 virtual event into more frequent events. The next one, The Future of Experience Is AI, is slated for Thursday, March 25, noon-2 p.m. ET. “Tech giants have thrived by improving interactions at every digital touchpoint. Through…
Global Innovation Institute: How innovation is changing course, and why it’s more important than ever- Live Webinar
World-renowned digital anthropologist, futurist and Salesforce Global Innovation Evangelist Brian Solis shares pandemic-focused research and discusses it with Anthony Mills, Executive Director at GInI. The pandemic has reset the world and there’s no playbook for how to move forward. What’s certain, in an uncertain world, is that striving for a new normal only hastens the next status quo. World-renowned innovation evangelist Brian Solis will share his pandemic-focused research on how to thrive in what he calls the “Novel Economy.” The…
The Top 10 Mobile App Influencers and Thought Leaders You Should Follow
OpenBack named Brian Solis to its “Top 10 Mobile App Influencers and Thought Leaders” you should follow… Brian Solis is an OG in the digital and social marketing realm, and was a key figure in shaping it during early stages. Now, he’s Global Innovation Evangelist at Salesforce, a world-renowned digital anthropologist, and digital futurist . He has won awards for his books, research and global keynote speeches. In particular, he has tremendous insights in terms of innovation and anticipating future…
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The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]
What an absolute treat to spend time with my friend Kerry O’Shea Gorgone on the Marketing Smarts [Podcast] for MarketingProfs! — Brian Solis is a digital analyst, anthropologist, and futurist. He’s written several bestselling books, including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. Brian recently brought his technology expertise to Salesforce as the company’s Global Innovation Evangelist. I invited Brian to Marketing Smarts to talk about the “Novel Economy,” what he calls “Generation…
Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light
Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWL Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…
