Studying the impact of innovation on business and society

Retail Therapy: At the forefront of digital transformation and customer experience with Paul Zahra, CEO of ARA

In this episode of Retail Therapy, we have the pleasure of hosting Brian Solis. Brian is a leading digital anthropologist and futurist, known for his expertise in digital transformation, customer experience, and innovation. He is currently the Global Innovation Evangelist at Salesforce, where he leverages his vast knowledge to drive thought leadership and research.

Join host Paul Zahra, CEO of ARA, to delve into Brian’s unique perspectives on the ever-evolving retail industry. With over 700,000 followers on social media, Brian brings a wealth of insights and observations to the table, offering a glimpse into the future of retail.

Tune in to hear Brian and Paul discuss the following topics:

  • Brian’s journey as a digital anthropologist and futurist
  • The role of ethics in shaping customer purchase decisions and how companies can stay ahead of the curve
  • The impact of the Covid-19 pandemic on the future of retail, and the disconnect between older and younger customers
  • The significance of customer retention and the reimagination of customer loyalty
  • Addressing the growing digital divide and its impact on the workforce
  • Navigating the challenging economic landscape for retailers in the current climate.

Listen here.

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