Solis is quoted in a CNET article by Erin Carson titled “SXSW 2019 Embraces #MeToo As International Women’s Day Kicks Off.” The piece highlights the fact that the music-film-media festival has a slate of sessions and panels that deal with diversity and inclusion, including a total of 50 sessions with “women” in the title and 20 more with “diversity.” They have names like Women in the World of Venture Capital, Diversity is the New Superfood, Black Women in Entertainment: The…
Brian Solis Quoted in Reference to Effective Coca-Cola Campaign In South African Article
Solis is quoted in reference to a successful Coca-Cola marketing campaign in an article by Tiisetso Maloma on the South African website Biz Community called “The Two Most Important Quotes in Marketing – Becoming and Authority and Expert in Customers’ Eyes.” The article reads: “In 2015 it was estimated that the campaign increased Coke sales by 7% among young adults in Australia, and by 2% in the USA. The campaign is a success because it leaves people feeling something…
Lifescale Unboxing! The New Book is Finally Here, So Let’s Begin Our Journey Today!
Wow. Just wow. This is the moment that I’ve been dreaming about for a long long time. I just can’t believe it’s finally here. Your support over the years mean everything. So naturally, I wanted to share this very special moment of unboxing our new book! Lifescale: How to Live a More Creative, Productive and Happy life is available online now! 😍 Amazon | Barnes and Noble | 800CEOREAD | BAM The first few days are a big deal to any…
My SXSW 2019 Schedule + The Official Debut of Lifescale: How to Live a More Creative, Productive and Happy Life
Are you going to SXSW 2019? Fancy that! I am too. It’s been almost three-and-a-half years since my last book, X: The Experience When Business Meets Design. I’m so happy (and relieved) to share that I’m launching my next book at SXSW! Cue the trumpets! Introducing, Lifescale: How to Live a More Creative, Productive and Happy Life. While it’s my eighth book, it’s my first personal venture. I would love to share it with you in Austin if your schedule…
Brian Solis Photo Appears In Hawaii Public Radio Preview Of A Hawaiian Music Artist Participating in SXSW 2019
A photo of Solis conducting the keynote at SXSW 2018 appears in an article by Hawaii Public Radio’s (HPR) Noe Tanigawa interviewing luminaries about Hawaiian participants in the 2019 event, including the state’s lone musical representative, ukulele virtuoso Taimane. The photo’s caption reads: “Digital analyst Brian Solis studies disruptive technology and its impact on business. He delivered the keynote at SXSW 2018. The article features Q&A with Phil Tripp, SXSW’s Senior Market Development Manager for Australia, New Zealand and Hawaii;…
Brian Solis Listed In SXSW Interactive 2019 Session Guide
A Linkedin preview piece called “Your SXSW Interactive 2019 Session Guide” by marketing and strategy leader David Berkowitz mentions friends and innovators attendees should not miss, including Solis’ featured session on March 12 at 11 a.m. Read the entire article here: https://www.linkedin.com/pulse/your-sxsw-interactive-2019-session-guide-david-berkowitz/
Brian Solis’ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas
Solis’ article “Marketing and CX Enter the Age of Machine Learning, But Are Businesses Ready” is mentioned and linked to in an article on Linkedin Marketing Solutions blog by Steve Kearns called “What’s Trending: Ideas to Inspire Your Content Marketing.” Solis’ article is at #10 on a list of “What Marketers Were Reading and Sharing Most This Week.” Kears introduces it by writing, “We wrap up this week with an interesting read from Brian Solis on machine learning and how…
Smartphones and Voice-Assisted Devices Create Opportunities for Modern Customer Experiences
Anyone who uses a smartphone can attest to the incredible power of real-time, in-the-moment discovery that leads to decisions and outcomes. But, now in an age of voice-assisted devices, we are further empowered to command information or purchase on-demand. “OK Google, Alexa, Hey Siri, what are the best bluetooth headphones for me?” Or, “Please reorder groceries from last week for delivery tomorrow afternoon.” Like mobile shopping, voice-assisted behavior is also becoming second-nature. Brands must now reimagine the customer journey and…
It’s Time to Break Free from Digital Distractions: A Live Interview with Digital Trends
On February 22, I had the privilege of being interviewed by Greg Nibler of the daily video podcast Digital Trends Live about my upcoming book, Lifescale: How to Live a More Creative, Productive and Happy Life. (Video at the end.) Digital Trends is a Portland, ORE technology news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronic products. They help readers and those who tune into their programming keep…
Brian Solis Discusses “Lifescale” On Daily Video Podcast “Digital Trends Live”
Solis had the opportunity to discuss his book Lifescale: How to Live a More Creative, Productive and Happy Life during an interview with Greg Nibler of the daily video podcast Digital Trends. He spoke about his background studying disruptive technologies and their impact on business and markets and the irony that somewhere along the way, he fell victim to those technologies. Lifescale, he explains, is about getting back on the path to focusing, breaking distractions and better routines…
