The latest edition of Brian Solis’ “The State of Digital Transformation” report reveals that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them. But in light of data breaches, privacy concerns and negative perception around tech, it has become even more important to understand the modern consumer’s behavior. Solis examined how brands are evolving to reflect today’s society and adapting to the latest technological shifts. He says: “This year…
Customer Experiences Become Memories, Good or Bad, and They Add Up To Your Brand
Customer experience (CX) is the sum of the all interactions a customer has with your business. It’s not enough to measure performance in any one moment. The customer doesn’t care about your individual operations. All they care about is how well they can reach their objective and how they feel along the way (and after). This is where most companies miss opportunities in CX. It’s not a tech or business strategy that can be simply defined by a framework. True…
How to Be Disruptive and not Disrupted – Motivation for Tomorrow’s Innovators
As the fortune reads, “may you live in interesting times.” It’s both a blessing and a curse as interesting implies not only arousing curiosity or catching one’s attention, but also presenting challenging and enthralling opportunities and experiences. Well, we do live in interesting times and every day, I’m studying and living through new experiences and trends to learn, unlearn and grow. But interesting times doesn’t quite describe what’s happening today nor does it properly set expectations for what’s to come….
Brian Solis Mentioned In Article About Digital Transformation on German-based Digital Library Springer Professional
Solis is referred to in an article by Anne Steinbach on the site of Springer Professional, a digital library for professionals in business and technology. In a paragraph that begins with the words “Disruptive Technologien,” she writes, “Brian Solis, Autor und Zukunftsforscher des Marktforschungsinstituts Altimeter, hat die digitale Transformation analysiert und bereits zum fünften Mal in Folge Trends identifiziert, worauf sich die Digitalszene in den kommenden Monaten einstellen sollte. Das Ergebnis ist die Digitalstudio “State of Digital Transformation.” Read the…
Brian Solis Quoted In Linked in Article About Frictionless Experiences and Their Impact on the Fitness Industry
A large set apart quote by Solis is a highlight in a LinkedIn article by Kelly Card, Senior Vice President of Partner Relations at ABC Financial, called “Frictionless Experiences: What They Are and How They Will Impact the Fitness Industry.” Card’s premise is that customer expectations have shifted in the digital age towards frictionless experiences via direct money transfers and mobile financial transactions. She believes this trend will change everything about the fitness business. Solis’ quote early in the article…
Reinventing Field Service Management and the Entire Mobile and Remote Workforce
If you work in field services or as a tech strategist/consultant in mobile and remote work, I think you may find this conversation interesting. Everything about the future of work is being reimagined. I recently joined ZDNet and Sodexo for the Savvy Business Leaders podcast series. The conversation quickly expanded beyond the realm of field service management to explore all digital trends that are affecting and empowering businesses in all industries at every level. Please listen and let me know…
Savvy Business Leaders Podcast – Futurist Brian Solis on Reinventing Field Service Management
In this episode of the Savvy Business Leaders podcast series, host Bill Detwiler talks field service management with Brian Solis, Principal Analyst and Futurist at Altimeter Group, and Paul Bean, CEO of Mining Worldwide at Sodexo. Companies use field service management whenever they deliver products or services offsite. In part one, Solis explains how disruptive technologies are enabling connected field service and unlocking new business models. Then, we’ll learn how Sodexo is harnessing these technologies to make early, informed, and holistic decisions.
MTA Martech Advisor – What’s Going to Keep CMOs Awake at Night in 2019
From Mediocrity to Growth
Brian Solis is Principal Analyst at Altimeter Group. According to Brian, the right strategy, combined with emerging technologies like AI and machine learning, positions marketing as an “enabler for total CX.”
Here is Brian’s prediction:
“If I could offer any advice to CMOs, it would be to swap out the ‘M’ for a ‘G.’ Legacy marketing is an endeavor toward building relationships upon a foundation of mediocrity. Instead, the ‘G’ represents an opportunity toward growth.
In an era of AI and machine learning, in combination with an open mind and a focus on the entire customer journey, the role of marketing can finally deliver customer experiences that meet or exceed modern customer expectations.
Doing so moves the purview of marketing beyond the top of the funnel and positions it as an enabler for total CX. And that makes marketing a partner in business growth and a partner to CEOs, boards and shareholders.”
KPS Digital Marketing – Social Media Marketing 2019: Top 100 Influencers
Using Buzzsumo’s influencer identification tool, KPS Digital Marketing assembled their list of the Top 100 Influencers of 2019, and Brian Solis came in as #25.
The Marketing Centre – The Marketing Centre book club: Essential summer reading
Digital analyst, sociologist and futurist Brian Solis scans the horizon to see what’s next for businesses. Solis doesn’t just explore trends and theories, but offers his vision as to how you can get ahead in uncertain times.
Why Jason chose this book: “Though this was written in 2013 I still think it’s very relevant today. It talks about the ‘dynamic customer journey’, and how every consumer touchpoint on that journey adds or subtracts from the overall customer experience.
“Given that context, it strongly recommends that as a business you need to ‘innovate or die’ with clear priorities on what to address. Solis has written three other books on innovation and consumer trends. ‘What’s the future of business’ is his second one, and he has written two more subsequently expanding on his work. So depending on your knowledge on the subject area, you could start at a different point in Solis’ bibliography.”
