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MARTECHSERIES – Majesco Announces Brian Solis as a Keynote Speaker at Convergence 2019

MARTECHSERIES – Majesco Announces Brian Solis as a Keynote Speaker at Convergence 2019

Majesco, a global provider of market-leading insurance technology announced that Brian Solis will be a keynote speaker at its upcoming customer conference Convergence 2019 taking place in Savannah, Georgia on April 14 ā€“ 17, 2019.

Brian is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet, and has been called ā€œone of the greatest digital analysts of our timeā€ by CMOs and CEOs of top brands. He is also a world-renowned keynote speaker and digital anthropologist, who studies disruptive technology and its impact on business and society. In his work, he humanizes trends to help people understand how the world is changing, why, and what to do about it.

Brian is an award-winning author of seven best-selling books including X: The Experience When Business Meets Design, Whatā€™s the Future of Business (WTF) and The End of Business as Usual. With a loyal online audience of over 600,000 people, his work makes him a sought-after thought-leader to leading brands, celebrities and startups.

ā€œWe are thrilled to have Brian speak at Convergence 2019, and hear firsthand his take on the trends shaping the platform economy and the impact to insurers and their customers,ā€ said Majesco CEO Adam Elster. ā€œLike many of the people who attend this conference, Brian is hyper-aware of the disruption that is happening across the insurance industry. He has some incredible insights in terms of leveraging these changes to drive innovation and capture market opportunity.ā€

Marketing Land – 2019 Mobile Marketing Predictions From Industry Veterans

Marketing Land – 2019 Mobile Marketing Predictions From Industry Veterans

Brian Solis, principal analyst and futurist at Altimeter, author of X: The Experience When Business Meets Design. ā€œMobile marketing becomes less of marketing as we know it and more focused on CX and customer journeys. Instead of upgrading touchpoints, marketing reimagines existing funnels for mobile mindsets, behaviors and expectationsā€¦not just devices. Mobile signals feed a new ā€˜data as a serviceā€™ model where marketing aligns with business functions to drive unified performance and growth.ā€

Econsultancy – What Are ā€œChange Agentsā€ and Why Are They the Future of Organisational Culture?

Econsultancy – What Are ā€œChange Agentsā€ and Why Are They the Future of Organisational Culture?

The skills required to make someone a change agent are best summarised in the Digital Change Agentā€™s Manifesto, published by author and digital analyst Brian Solis. According to Solis, a change agent ā€œcan rise from anywhere in the organizationā€¦.anyone who builds digital programs, infrastructure and capabilities as a part of their work or because they are passionate about digital can become a digital change agent.ā€

The manifesto also outlines four critical roles that change agents tend to assume some or all of within their organisations:

Data gatherer and storyteller
Influencer
Relationship builder
Champion
All of these are functions that, in Solisā€™ words, ā€œactively foster agility, instill confidence, and promote communication and collaborationā€.

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brandā€™s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.

Inventiva – Online marketplaces must go beyond sales to experiences

Inventiva – Online marketplaces must go beyond sales to experiences

Thatā€™s the sweeping conclusion of a new report calledĀ ā€œThe State (and Future) of Digital Marketplaces,ā€ produced by Altimeter principal analystĀ Brian Solis and published by marketplace technology company Kahuna. More than just selling a product, these platforms will increasingly need to find ways to simplify and integrate the entire customer experience, from discovery to purchasing to delivery.

ā€œItā€™s an economy with experience as a service,ā€ Solis said. ā€œThat facilitating of transactions just isnā€™t going to be enough for the success of marketplace anymore.ā€

Onalytica – An Evaluation of Brand-Influencer Partnerships

Onalytica – An Evaluation of Brand-Influencer Partnerships

ā€œWhat most brands and agencies miss is that influencers arenā€™t meant to be part of a campaign in a traditional sense. Theyā€™re not like the celebrity endorsements of the past nor are they traditional media outlets waiting to share brand-approved messages with their audiences. At the root of influencer partnerships is social capital. What makes influencers special is that they have earned social capital, a measure of digital worth comprised of varying degrees of trust, stature, value, engagement, entertainment, authority, etc. Together, they add up to the reasons people follow them and contribute to communities. More importantly, thereā€™s mutual value between influencers and followers. Itā€™s a human network. For brands and agencies to succeed, any branded engagement has to add value to the influencerā€™s social capital, to the experience of followers and to the community as a whole. The key is to link social capital to brand value. Because at the end of the day, itā€™s the brandā€™s opportunity to also build social capital within these human networks.ā€ Brian Solis – Best selling Author Principal Analyst and Futurist, Altimeter, a Prophet company

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