Solis is listed as a key contributor on The Digital Transformation People’s News In Digital under the heading of Strategy & Innovation. The pull quote from his linked article “A Prelude To Innovation” is “If innovation is the key to future-proofing and more effectively competing for the future, why is it that many organizations get caught up in a pattern of incrementalism?” The article itself appears on the Singular University Website. It’s subhead is: Ideas are Denied by the Dozen:…
Soft Suave’s List of Top 7 Mobile App Development Industry Influencers to Follow in 2019 Includes Brian Solis
Solis is listed first among the seven movers and shakers in the Mobile App Development Industry in Soft Suave’s list entitled, “Top 7 Mobile App Development Industry Influencers to Follow in 2019.” The piece says, “These influencers will inspire you and educate you with their industry expertise.” The paragraph on Solis reads: “Brian Solis is a principal analyst, a keynote speaker and best-selling author. He studies disruptive technologies and their impact on business and society to help executives gain more…
SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing
SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called “AI Marketing: What does the future hold? Its subtitle captures the subject’s view that “artificial intelligence will bring personalized experiences to life.” Alford says of Solis: “He is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.” Some key excerpts from Solis: “AI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…
Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation
In an article for Adweek called “7 Strategies to Drive Business Growth Through Digital Experience Innovation,” Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as Nestlé Waters, Home Away, Domino’s and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, “I learned that, across the board, in addition to adopting new technologies and hiring…
#1 Global Fintech Podcast Breaking Banks Hosts Brian Solis
Solis was interviewed on Finovate Podcasts’ “Breaking Banks” by guest host Brett King and co-host Dara Tarkowski about the concept and inception of his book “Lifescale,” which Solis called his eighth book overall but first “personal” book. He explains that after years of advising tech startups and shape the direction of that industry, he realized he was not immune to the powers of distraction or the addictive nature of “persuasive design” in the apps and services we use every day….
Video Of Brian Solis’ 2019 SXSW Speech Featured on a SXSW Piece on “How To Be The Best You”
The YouTube video of Brian Solis’ speech at 2019 SXSW appears in a compilation article on the SXSW website by Nicole Cappabianca called “How To Be The Best You with Esther Perel, Brian Solis, Marie Kondo & More.” The write urges people to “watch through the videos below and learn how to level up and get inspired to become the best version of yourself. . . Whether it’s designing your life to ‘spark joy’, harnessing the power of telling personal…
Brian Solis’ Four Moments of Consumer Truth Is Referenced By Namibia Economist
Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called “Mirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.” The author starts the piece provocatively by saying “Architecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customer’s throat?” Later she references Solis speaking “about designing for the four moments of truth, and every…
Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media
Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of America’s Small Business Community site called “Generation C: Understanding how to speak to the Connected Customer.” The author starts by mentioning that Solis first introduced businesses to the “Connected Customer” in 2012, but many small businesses haven’t yet embraced Gen C. Solis says that Gen C “is not limited to one group of demographic. Demographic marketing is based on age, income,…
Brian Solis’ Four-Point “Moments of Truth” Concept And Fresh Consumer Insights Showcased In a MyCustomer Article
Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled “Brian Solis: How To Identify Your Moments of Truth.” The subtitle reads: “Customer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.” The article starts with a reference to Solis’ book What’s the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…
Brian Solis Addresses Social Engineering’s Impact on Biology and our Norms and Values
Brian Solis addresses our culture of “likes,” “social media pills,” our “fake lives” on social media and our need to reset our relationship with technology in a blog post article on Singular University’s site called “Selfie-Aspiration: Social Engineering Is Changing our Biology and our Norms and Values.” Solis writes, “Our attention was hacked and monetized without thoughtful regard to the psychological, emotional, and physical impacts on our health and wellness. This isn’t sustainable. But it’s also the new normal. We…
