Solis is quoted in reference to a successful Coca-Cola marketing campaign in an article by Tiisetso Maloma on the South African website Biz Community called “The Two Most Important Quotes in Marketing – Becoming and Authority and Expert in Customers’ Eyes.” The article reads: “In 2015 it was estimated that the campaign increased Coke sales by 7% among young adults in Australia, and by 2% in the USA. The campaign is a success because it leaves people feeling something…
Brian Solis Photo Appears In Hawaii Public Radio Preview Of A Hawaiian Music Artist Participating in SXSW 2019
A photo of Solis conducting the keynote at SXSW 2018 appears in an article by Hawaii Public Radio’s (HPR) Noe Tanigawa interviewing luminaries about Hawaiian participants in the 2019 event, including the state’s lone musical representative, ukulele virtuoso Taimane. The photo’s caption reads: “Digital analyst Brian Solis studies disruptive technology and its impact on business. He delivered the keynote at SXSW 2018. The article features Q&A with Phil Tripp, SXSW’s Senior Market Development Manager for Australia, New Zealand and Hawaii;…
Brian Solis Listed In SXSW Interactive 2019 Session Guide
A Linkedin preview piece called “Your SXSW Interactive 2019 Session Guide” by marketing and strategy leader David Berkowitz mentions friends and innovators attendees should not miss, including Solis’ featured session on March 12 at 11 a.m. Read the entire article here: https://www.linkedin.com/pulse/your-sxsw-interactive-2019-session-guide-david-berkowitz/
Brian Solis’ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas
Solis’ article “Marketing and CX Enter the Age of Machine Learning, But Are Businesses Ready” is mentioned and linked to in an article on Linkedin Marketing Solutions blog by Steve Kearns called “What’s Trending: Ideas to Inspire Your Content Marketing.” Solis’ article is at #10 on a list of “What Marketers Were Reading and Sharing Most This Week.” Kears introduces it by writing, “We wrap up this week with an interesting read from Brian Solis on machine learning and how…
Brian Solis Discusses “Lifescale” On Daily Video Podcast “Digital Trends Live”
Solis had the opportunity to discuss his book Lifescale: How to Live a More Creative, Productive and Happy Life during an interview with Greg Nibler of the daily video podcast Digital Trends. He spoke about his background studying disruptive technologies and their impact on business and markets and the irony that somewhere along the way, he fell victim to those technologies. Lifescale, he explains, is about getting back on the path to focusing, breaking distractions and better routines…
Brian Solis’ Report “The State of Digital Transformation 2018-19” Is Referenced in Enterprise Irregulars Article on Digital Transformation
In a dense, fact filled Enterprise Irregulars article titled “Digital Transformation’s Missing Link Is Zero Trust,” author Louis Columbus mentions Solis’ “excellent” report, “The State of Digital Transformation, 2018-19 Edition,” to support his conclusion that digitally transforming any business with the with the customer first leads to greater growth. Before discussing some of the challenges inherent in achieving effective digital transformation, he includes a graph that Solis included in the report as well: Read the entire article here: https://www.enterpriseirregulars.com/134893/digital-transformations-missing-link-is-zero-trust/
Brian Solis Quoted At The Top of an International Policy Digest Article On Innovation
In a cleverly written International Policy Digest (IPD) article (“Don’t Tell Us How To Make Watches”) that is ultimately about the importance of innovation and a forward thinking, growth driven mindset in the corporate environment, authors Munr Kazmir and Brooke Bell enjoy mentioning the shortsighted folks and companies that missed out on major success and profits due to limited thinking. The piece begins with two key quotes that introduce the theme, including this from Solis: “We are looking at…
Thrive Global: Brian Solis Wants To Help You Manage Tech Addiction
Thrive Global, the new media property from Arianna Huffington, explores Solis’s new book Lifescale: How to Live a More Creative, Productive, and Happy Life. Marking a departure from his previous seven books, Solis’s new book asks the question, “What’s gone wrong with our ability to focus and maintain mental clarity?” More importantly, it examines what we can do about it. Solis explains, “the timeline of our deteriorating focus syncs up with the rise of tech addiction, the anxiety and depression…
Brian Solis Was Among The Luminaries Appearing at SXSW 2019
In a Hackernoon.com piece called “SXSW 2019 Ultimate Guide to the Panels, Popups and Parties,” Solis is listed third in the Tech & Media Visionaries section after Arlan Hamitlon and Bozoma Saint John. The other luminary categories included Celebrities, Bands, Politicos, and Possible Surprise Appearances. Solis’ 2019 Presentation, “Lifescaling: A Journey To Find Balance and Spark Creativity in an Era of Distraction,” doubled as a launch for his new book. Read the entire article here: https://hackernoon.com/sxsw-2019-ultimate-guide-to-the-panels-parties-performances-9c1c9f25c599
Brian Solis’ “The State of Digital Transformation” Report Reveals The Secret to Innovation
The latest edition of Brian Solis’ “The State of Digital Transformation” report reveals that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them. But in light of data breaches, privacy concerns and negative perception around tech, it has become even more important to understand the modern consumer’s behavior. Solis examined how brands are evolving to reflect today’s society and adapting to the latest technological shifts. He says: “This year…
