Shortly before we rung in 2021, I spent time with the TopRank marketing team to talk about the year ahead. I joined 13 others in helping the team prepare an article sharing B2B influencer marketing predictions for 2021. Please take the time to read what other experts had to say. I wanted to share my part with you here. Thank you! Moving into 2021, we can all congratulate each other for making it this far. When it comes to B2B…
Digital Darwinism: For businesses to adapt and thrive, they must take a more profound and humanistic approach to transformation
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation. Stephen Shaw, Chief Strategy Officer of Kenna, and Brian Solis, recently had a refreshingly honest conversation about the real future of digital…
The Future of Travel and Tourism in a Post-COVID World
Every industry, in its own painful way, has been disrupted due to COVID-19. While I’ve been sharing scenarios of disruption for the last 20 years, I never considered a global pandemic of this caliber. I feel deeply for every industry and every company and every person affected. It’s why, at Salesforce, I’ve dedicated my research since March 2020, to understanding the effects of disruption to help executives navigate forward. My goal explored beyond the new or next normal toward one…
Dear Retailers, Architects, and Commercial Realtors, Here’s What Digital-First Consumers Want in Shopping Center Design
On December 2nd, 2020, I was presented with an incredible opportunity to keynote CenterBuild, organized by the International Counsel of Shopping Centers (ICSC). My session, “The Future of Retail and Real Estate Isn’t What It Used to Be,” focused on the cultural roots of shopping centers and the role they can play as society evolves in a new trajectory due to COVID-19. Brannon Boswell, Executive Editor/SCT, wrote a wonderful article summarizing the presentation that I wanted to share with you…
Why Human Connections Should be at the Center of Digital Transformation: A Conversation with Blazing Trails
I had the wonderful opportunity to join Michael Rivo on the Salesforce Blazing Trails podcast. What an amazing conversation! We explored the intersection between humanity, social science, and innovation. If you have 22 minutes and 20 seconds, I’d love for you to join us! You can listen to the show here. I hope it helps! The show is also available on… Apple Podcasts Spotify Google Podcasts Show Notes: Successful digital transformations start and end with the teams executing them. Meaningful…
AI and Automation Present a Choice for a Post-COVID World: Business as Usual or Business Unusual
Today, we stand at a crossroad where we can go in one of two directions: perish in ‘business as usual’ or thrive in ‘business unusual.’ Automation Anywhere is helping the world automater epetitive tasks through RPA (repetitive process automation). They’re doing so to reduce the everyday, menial tasks of employees to free them up for more creative and imaginative tasks and also to staff the jobs of the future…today. I was asked to speak on this subject at this year’s…
Digital Transformation in 2021 and Beyond – A Prediction
Salesforce executives shared their 2021 predictions for the future of work, digital transformation, and business innovation. While there will always be unknowns, Salesforce executives believe there are important scenarios and technologies businesses must plan for in their approach to the new year. What’s clear is that the opportunities for transformation and innovation are not only abundant, but also focused on a digital imperative. Brian Solis, Salesforce’s Global Innovation Evangelist was also included in the mix of important predictions. Serving the…
The Urgent Need for Creativity in Life and Why Our Dependence on Personal Tech Can Erode Our Individuality
A new year, a new you… The year was 2019. The place was Austin, Texas, during SXSW. Shortly after my keynote and official debut of LifeScale, I visited the Velocitize Talks studio hosted by WP Engine. There, I shared research and insights into my latest book, along with digital transformation, the future of brand, the impact of digital distractions, and the importance of living a more creative life. After all this time, I’m proud to finally share the results of that session…
Brand Innovation in the Novel Economy
In Q4 2020, I was given the opportunity to keynote the CMO Brand Digital Summit. My topic was “Brand Innovation in the Novel Economy: Taking Cues from Generation-N to Rethink Brand Pillars as a Competitive Advantage.” Leading up to the event, I spent some time with GDS’ Claudia Effra-Hume to explore the topic ahead of the conference. The result is a series of videos ranging from 10 seconds to one minute that answer some very important questions heading into 2021….
If you struggle to disconnect from technology, you are not alone; Here’s how to minimize distractions and reclaim your creativity
If you struggle to disconnect from technology, you are not alone. Learn to minimize distractions and reclaim your creativity with insights from Lifescale…especially in these times of remote work and working from home – via EBSCO accel5 Technology has influenced every part of human life. It’s fueled tremendous advancements, improved access to information, and introduced greater opportunities for connection. For many people, however, it’s also contributed to feelings of distraction and discontentment, diminished their capacities for focus and critical thinking,…
