Studying the impact of innovation on business and society

Tag: wiley

The Inception of Our New Spatial Reality: Immerse or Die!

The Inception of Our New Spatial Reality: Immerse or Die!

In the worlds of AR , VR, gaming, and spatial computing, Cathy Hackl and Irena Cronin are renowned. I’ve known them for the better part of 15+ years and they are still among my favorite subject matter experts to follow. I’m proud to share that their new book, Spatial Computing: An AI Business Revolution, is now available. I’m also proud to share that I had the privilege of writing the foreword and I get to share it with you here!…

As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work

As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work

As someone who studies the impact of innovative technologies on markets and societies, I found it ironic to write books on the subject that were strongly rooted in traditional channel formats. I struggled with the paradox of urging people to challenge conventions when I clearly couldn’t follow suit. So, going back to the my first solo book, ENGAGE!, in 2010, and with every book following, I borrowed from iconic Hollywood trailers to promote each title. But the books themselves, were still…

WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences

WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences

It’s amazing what you discover after sorting through years of files just waiting for attention… GetAbstract takes great books and summarizes them for today’s busy executives and entrepreneurs. One such book is, What’s the Future of Business aka WTF. For those who do not want the rich visual and immersive analog experience, GetAbstract has done the hard work for you. There’s also an audio summary available (click the mp3 icon). And, while you’re there, it seems I have an entire…

The CX Imperative and The Role You Play in Making Business Personal

The CX Imperative and The Role You Play in Making Business Personal

i Every now and then, I am asked to write the foreword for a great book. And, every now and then, I say yes. The deal is always the same. Once the book is released, I ask that I’m able to publish the foreword in full to share with you here. My friends Lars Birkholm Petersen, Ron Person and Christopher Nash wrote a book, Connect: How to use data and experience marketing to create lifetime customers. As they describe, marketing is…

X Marks the Spot Where the Medium is the Message

X Marks the Spot Where the Medium is the Message

Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. I had no other choice. It was a book about designing meaningful and personal experiences in a digital economy. It would have been to ironic to tell you do do so in a traditional print format. It also would have been unimaginative to simply release an ebook or app. The point is that you can’t…

An Intern’s Review of WTF: What’s the Future of Business

An Intern’s Review of WTF: What’s the Future of Business

One of the little known stories about my previous book, What’s the Future of Business: Changing the way businesses create experiences, is that I wrote and published it after I had started my latest book, X: The Experience when business meets design.  While it stands on its own, WTF is technically a companion book to X and can be read as a part 2 of sorts. One of the lesser known facts about WTF, is that it wasn’t even on my docket….

Xcited to Announce That X: The Experience When Business Meets Design is Now Available

Xcited to Announce That X: The Experience When Business Meets Design is Now Available

Three-and-a-half years in the making, I’m proud and also relieved to finally announce that X is now available online and in a store near you. I can’t tell you how important this is to me. There were several times along the way including up until the end when I thought this book would never see the light of day. I can’t wait to share it with you. I tend to spend most of my time sharing my work across the…

Five Trends Shaping the Future of Work

Five Trends Shaping the Future of Work

Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years….

The Future of Marketing Has Little To Do With Marketing

The Future of Marketing Has Little To Do With Marketing

While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity… Without further delay, allow…

Announcing my next book: What’s the Future of Business?

Announcing my next book: What’s the Future of Business?

It is with great pleasure that I share with you the details of my next book published again by Wiley, What’s the Future of Business: Changing the way businesses create experiences. The book debut at SXSW on March 8th and will be officially available in stores on March 11th. What’s the Future of Business is not a question. It’s an answer. This new book continues where my last book, The End of Business as Usual, left off.  What’s the Future of…

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