Studying the impact of innovation on business and society

WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences

It’s amazing what you discover after sorting through years of files just waiting for attention…

GetAbstract takes great books and summarizes them for today’s busy executives and entrepreneurs. One such book is, What’s the Future of Business aka WTF. For those who do not want the rich visual and immersive analog experience, GetAbstract has done the hard work for you. There’s also an audio summary available (click the mp3 icon). And, while you’re there, it seems I have an entire library of stuff ready to help you!

What’s the Future of Business? Changing the Way Businesses Create Experiences”

Today’s consumers share their experiences on social media and consult each other when making buying decisions.

Establishing an online presence is only one part of reaching connected consumers.

Retailers also should ensure that customers have positive experiences they can share.

Providing good experiences is far more cost-effective than repairing bad ones.

The experience begins the moment a customer starts researching a product.

Subsequent customer behaviors measure product performance and the quality of your customer service.

Social media offer businesses a set of “Moments of Truth” (MOTs) – or “touch points” marketers can use to engage customers. • Connected customers prefer businesses that share their values.

Marketers should use data about individual customers to add a “human touch” to company messages.

Success in new media means more than creating mobile apps or viral videos. The goal of your digital activity is to create a connection with your consumers.

What You Will Learn:
1) How digitally connected consumers influence each other’s buying decisions
2) How to create positive experiences that turn your customers into your online advocates.

Brian Solis, Author, Keynote Speaker, Futurist

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is a world renowned keynote speakerand 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His model for “Lifescaling” helps readers overcome the unforeseen consequences of living a digital life to break away from diversions, focus on what’s important, spark newfound creativity and unlock new possibilities. His previous book, X: The Experience When Business Meets Design, explores the future of brand and customer engagement through experience design.

Please, invite him to speak at your next event or bring him in to your organization to inspire colleagues, executives and boards of directors.

Follow Brian Solis!

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