Digital transformation has certainly achieved buzzword status. Yet, by its very nature, digital transformation can be among the most important catalysts for business modernization and innovation. The difference between where we are and where we need to be is separated by purpose and vision. If we can see and work beyond the “digital” in digital transformation, we can model the business of the future today. That’s the hard part. In the early phases of “The Six Stages of Digital Transformation,”…
Adweek Features Brian Solisā Latest Research on Digital Experience Innovation
In an article for Adweek called ā7 Strategies to Drive Business Growth Through Digital Experience Innovation,ā Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as NestlĆ© Waters, Home Away, Dominoās and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, āI learned that, across the board, in addition to adopting new technologies and hiring…
Brian Solis Research Referenced In FUTUREiOT Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled āSecuring a converged IoT-IIoT future.ā The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
Digitalist Magazine Features Brian Solis in ebook Titled ‘Tales From Tech Unknown: Extraordinary Stories from Tech Leaders’
Brian Solis is featured among seven top tech leaders in a Digitalist Magazine ebook called āTales From Tech Unknown: Extraordinary Stories From Tech Leadersā by Ursula Ringham. It is designed as an introduction to the people she deems āinspired leadersā whose vision for the future will lead businesses through digital transformation and beyond. Solisā page in the book (17) is in a section called āPromoting Productivity in a Distracted Age.ā His opening āpull quoteā is āWe have to understand whatās…
Apple News Features Article by Brian Solis, ‘Five Ways To Improve Your Productivity’
In an article on Apple News that originally appeared on the Quora site, Solis explains āFive Easy Ways to Improve Your Productivity.ā He starts by recounting the story that led to his writing of Lifescale. The advice he says has helped boost his productivity dramatically is: Work in Sprints. He writes, āItās impossible to go from being easily distracted to suddenly having complete concentration all day long. You canāt fix this problem cold turkey. Instead, itās best to take incremental…
Readwrite Names Brian Solis as a ‘The Top Futurist Speakers To Have At Your Conference’
In an article on Readwrite by Brett Anderson, Solis is named as one of the 50 Best Futurists that speak at significant tech events.Ā Anderson writes, “No one knows precisely what the future will bring, but some people seem to have their finger on the pulse of tomorrow more than others. These individualsā ability to see whatās coming next makes them high-demand for tech conferences and events all over the world. Futurist speakers keep their eye on technology, stay ahead…
LinkedIn Names Brian Solis to Its ’15 Business Experts to Watch’ List
Solis is listed among other business influencers on LinkedIn chosen by the siteās staff. The lead of the article states, āNothing can match the genuine impact of fellow members and thought leaders who load up our feeds with insightful, relatable, and applicable content. You can customize this stream of information by following specific individuals with pertinence to your career path.Ā If youāre looking for somewhere to start, weāve compiled a list of 15 awesome B2B marketing influencers and experts that anyone…
Brian Solis Explores āPersuasive Designā In Marketing Tech News Article on Social Media Addiction
In a Marketing Tech News piece by James Bourne on social media addiction and privacy issues, Solis mentions āpersuasive designā as a contributing factor in our addiction ā which, the piece claims, endures despite the growing personal privacy concerns. In the āAnalysisā section, the author mentions that āthe gap remains between fears and actually translating it to reduced usage. He uses a quote that Solis gave to the publication in May about persuasive design: āThe compulsion to endlessly scroll, to…
Brian Solis Discusses The Negative Impact Social Networks Have On Creativity at ProXXIma 2019
In a Portuguese language article by Salvador Strano about Solisā appearance at ProXXIma 2019, he is quoted as saying āsocial networks have taken our creativity.ā The piece talks about Solisā journey of discovery that led to writing Lifescale and discusses his conclusion that yes, social networks influence the human brain ā and not positively. Solis is quoted: āWhat was taken away from us was the ability to be creative the way we were. Living life on a screen makes it…
