Writer Ashley Zeckmanās piece poses the question: āAre marketers actually adapting their social media marketing approach at the rate that they should to be successful?ā and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. āSocial media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yetā¦…
Tom’s Guide Asks Brian Solis for His Thoughts on Instagram as 1 of 15 Best Tech Products of the Past Decade
Heading into 2020, Tom’s Guide featured its review of “The 15 Best Tech Products of the Decade.” One of the top innovations named was Instagram (2010). No app satiates our scrolling compulsions quite like Instagram. When the social media platform debuted in 2010, its signature filters and grid layouts didn’t feel exclusive to photographers. With improving smartphone cameras, anyone could share snippets of their life in tiny squares. Tom’s Guide reached out to Brian Solis for his take on why…
Grit Daily Covers Brian Solis’ Talk on Lifescale in San Francisco
Brian Solis was recently asked to give a talk on his latest book Lifescale at the long-standing and highly regarded SFNewTech event in San Francisco. Grit Daily’s Sandra Ponce de Leon, and long-time friend of Brian, attended to cover the talk. Her excellent summary of the event is published here. Lifescale is a guide for unleashing creativity and a path to true happiness. We are checking our smartphones an average of 47 times per day and spending close to 3…
Brian Solis Adds to Digital Marketing Lexicon with Term Fast Advertising
The Travel Vertical website, subtitled āWeekly stories curated exclusively for digital tourism marketers,ā credits Solis with coining the up-to-the-minute term āFast Advertising.ā In the article āTwo Digital Trends to Watch: Fast Advertising and Cheap Video,ā Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes,Ā āSpeed matters; the faster the better. If youāve followed the marketing fiasco over āThe Gift That Gives Back,ā Peloton bikeās holiday commercial, youāll appreciate what Brian Solis, digital analyst,…
Align Digital Transformation with Business Modernization to Compete for the Future
Digital transformation is more important now than ever, but some organizations are more difficult to change than others. I love it whenI get to join Karen Roby on her TechRepublic show. Each time, we discuss leading business technology news and trends and I honestly geek out each time. In our latest episode, we explore the hurdles facing organizations and how to overcome them as they go through digital transformation. We also explore some highlights from the Salesforce Dreamforce 2019 event….
Personal Innovation During Times of Digital Disruption
Note: For mobile users, please subscribe to my new feed here and unsubscribe from the old Feedburner feed. Ever have one of those conversations with someone you care about where you’re left feeling inspired and motivated? They’re rare occurrences in my life. I can count on one hand how many people I’m lucky to know who leave me feeling this way. One recent conversation was withĀ Jim Marous, Publisher at The Financial Brand. If you’d like to listen to that conversation,…
Quantum Computing Will Solve the Problems We Only Dreamed of One Day Decoding
I was speaking with Mercedes Cardona recently as she prepared to write an article on Quantum Computing for Adobe’s CMO.com. Our conversation went beyond business and marketing and explored the possibilities (and realities) of the impact of Quantum Computing on our world. Her article is now live. I also wanted to share the deeper conversation we had that didn’t make the cut. Can Quantum Computing One Day Solve All Of Our Business Problems? Autonomous cars that can avoid traffic jams….
Legacy Models Shackle Digital Transformation and Strangle Innovation
Digital transformation has certainly achieved buzzword status. Yet, by its very nature, digital transformation can be among the most important catalysts for business modernization and innovation. The difference between where we are and where we need to be is separated by purpose and vision. If we can see and work beyond the “digital” in digital transformation, we can model the business of the future today. That’s the hard part. In the early phases of “The Six Stages of Digital Transformation,”…
Adweek Features Brian Solisā Latest Research on Digital Experience Innovation
In an article for Adweek called ā7 Strategies to Drive Business Growth Through Digital Experience Innovation,ā Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as NestlĆ© Waters, Home Away, Dominoās and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, āI learned that, across the board, in addition to adopting new technologies and hiring…
Brian Solis Research Referenced In FUTUREiOT Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled āSecuring a converged IoT-IIoT future.ā The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
