Chris Heuer, Shel Holtz, and I recorded number 16 in an ongoing series that discusses the New Media Release aka Social Media Release aka hrelease. In this episode, we were joined by Shannon Whitley, who is now heading up the Working Group for defining the hrelease standard. We discussed the state of the SMR, current examples of SMRs in action, as well as the plans for the Working Group moving forward. Whitley has been very passionate about the social media…
Defining Social Media
After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten. But that’s the point of the manifesto. There are conversations taking place across…
Tech PR War Stories and The Social Media Manifesto
This week, I joined the Tech PR War Stories podcast with David Strom and Paul Gillin to discuss my recent article, The Future of Communications – A Manifesto for Integrating Social Media into Marketing Manifesto. While many discuss the need to engage, or review the benefits and disadvantages of social media, I’m focusing my efforts on the specifics of conversational tools and the sociology of transparent engagement to help those who want to learn how to participate instead of market….
The Social Media Manifesto
In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care. The discussion usually centered on the tools enabling…
New Media Release Cast #15 Now Online – Evolution of the Press Release
It’s been a while since we last recorded the NMRCast, but with the growing discussions around the new media release, we felt it was time to reignite the conversations. The NMRCast was initially started to document the evolution of the press release in today’s social landscape. It reviews the strategies and experiments driving the social media release aka new media release so that PR professionals can learn from each other in order to improve how we share news and information…
Starting the Conversation on June 11th in Palo Alto
Artwork by Hugh McLeod of Gapingvoid All too often I hear from proactive people that want to engage in social media, but don’t necessarily know where to start. Then there are those who do participate through blogs, social networks, and other social tools, but aren’t quite sure how to tie it all together into a bona fide business-oriented campaign. Over the last year I’ve been speaking quite a bit about social media and how to not only engage, but why…
Why PR Doesn’t Work and How to Fix It
Click here to read this article using ThinkFree Docs There have been a series of interesting posts, comments, and opinions regarding why PR doesn’t work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations. Industry veteran, financier, and marketing evangelist Guy Kawasaki sparked the latest thread with his post, “The Top 10 Reasons Why PR Doesn’t Work.” Kawasaki then followed up with DIY PR, a guide to “do it yourself”…
PR in the Face of Web 2.0 and Social Media – Part II
PR Stereotype In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services – most at the expense of the companies they represent. With Web 2.0 attracting mainstream attention, PR 2.0 (and everything 2.0) has become the holy grail. Suddenly almost every marketer now offers new media services trying to…
PR Online Convergence in Los Angeles
This Thursday, I’m joining Mr. Phil Gomes for a session on Social Media and how to raise public awareness using social networks at the PR Online Convergence conference in Los Angeles. I’ll be joining other PR and Web marketing leaders including, Eric Schwartzman, Jamie O’Donnell, KD Paine, Linda Zimmer, Sally Falkow, Mike Manuel, and none other than Jason Calacanis. This should be an interesting discussion because, as you know, I believe many PR people aren’t ready to jump into the…
Social Media Killed the Video News Release Star
Source With Social Media Releases (New Media Releases) in the spotlight again, I felt this was the ideal timing to introduce you to the Video News Release (VNR) redux. Ready or not, start brushing up on flash, screencasting, video production, online video networks, and Web marketing. Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative. In my opinion social media has reinvented the VNR, putting…
