In July 2018, I had a chance to speak in Rancho Palo Verdes at the NBJ Summit. I think I would move to the area given the opportunity. It’s a wonderful oasis in between the [INSERT ADJECTIVE/S HERE] of Southern California and the serenity of a beachside community. Before walking off stage, I noticed a graphic recording by The Sketch Effect off to my left. I missed it during my presentation, but was more than curious about what was captured…
Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019
Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeter’s famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…
Simplr: 15 CX Superstars to Follow if You’re in eCommerce
Industry publication Simplr recently compiled a list of their 15 favorite writers in the field of customer experience (CX), citing Brian Solis’ work in particular.
iPerceptions: In-store shoppers are not satisfied with their mobile experience and more CX stories you should read
iPerceptions recently did a round-up of interesting new articles concerning customer experience (CX), citing Brian Solis’ article on the subject.
Retail Customer Experience: How poor customer service impacts the retail customer experience
Industry website Retail Customer Experience recently wrote an article about how poor customer service impacts the retail customer experience, and extensively quoted Brian Solis’s report with Altimeter on the subject.
WorthIx: Designing the Future of CS with Brian Solis
Emma Waldron of industry website WorthIx recently interviewed Brian Solis for their podcast, where their wide-ranging discussion included at look at data transformation and the future of the CX industry.
Designing the Future of Customer Experience
My last book, X: The Experience When Business Meets Design, explored the art and science of experience design. Looking beyond the disparate, but important disciplines of customer experience, brand experience, user experience, service experience, I sought to spark a creative coalescence between them…hence, “X.” It’s the letter, and more importantly, the experience, they share. Why leave experiences to chance? Why should experiences be disconnected and impersonal? Yet, for the most part, even in an era of digital transformation and machine…
iperceptions: In-store shoppers are not satisfied with their mobile experience and more CX stories you should read
The blog of marketing company iperceptions recently did a round-up of interesting customer experience articles around the web, and included Brian Solis’ essay on how brands must look beyond merely having a mobile presence.
A Prelude to Innovation: Figure Out How The World is Changing and How To Be More Relevant as It Evolves
There are many places in this world I hope to one day experience. On that list was Sofia, Bulgaria. I use the past tense as I’m so happy to report that I had the opportunity to visit this beautiful city (and country) for the DigitalK conference. What a great event! I presented on topic that I refer to as “A Prelude to Innovation.” It’s meant to spotlight the important actions and events serving as the introduction to innovation itself. Shortly…
Sven Esser: Brands of the Future: The Critical Relationship Between BX, CX, UX and EX – Brian Solis
At his blog, industry expert Sven Esser recently highlighted Brian Solis’ report on “The X Framework of Experience Design,” showing the ways that CX, BX, EX and UX come together for companies.
