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Yellowstep: 3 Techniques to Better Understand Your Customer Needs

The blog of marketing agency Yellowstep recently did an article on tips for better understanding customer needs, quoting from Brian Solis’ thoughts on the subject.


Understanding user journey and behaviours is absolutely key to a personalised B2B sales experience, according to Brian Solis of Altimeter Group: “Business buyers don’t go to work and forget what they do as humans,” he says. “There’s a new normal that blurs the line between B2B and B2C. They just want things personalised. More successful companies are looking and prioritising things like understanding customers’ evolving behaviours and preferences to design more meaningful engagement opportunities.”

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