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iperceptions: In-store shoppers are not satisfied with their mobile experience and more CX stories you should read

The blog of marketing company iperceptions recently did a round-up of interesting customer experience articles around the web, and included Brian Solis’ essay on how brands must look beyond merely having a mobile presence.


Brian goes on to to sum up his argument with this great quote: ‘A lack of understanding of people’s needs on mobile today will inhibit growth tomorrow. On the other hand, embracing evolving customer needs and expectations will foster growth.’

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