The blog of marketing company iperceptions recently did a round-up of interesting customer experience articles around the web, and included Brian Solis’ essay on how brands must look beyond merely having a mobile presence.

Excerpt:

Brian goes on to to sum up his argument with this great quote: ‘A lack of understanding of people’s needs on mobile today will inhibit growth tomorrow. On the other hand, embracing evolving customer needs and expectations will foster growth.’

Read entire article at iperceptions.com