Digital Darwinism: The evolution of society and technology and its impact on behavior, expectations, and behaviors. “It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.” ā Leon C. Megginson Transformation becomes the minimum ante to surviving evolution. At some point though, we have to stop reacting…
The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution – GetAbstract
For those who don’t have the time to read an entire book, but still need the benefits of doing so, I present to you…GetAbstract. I’m proud to announce that The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution is now available, along with X, WTF, Engage!, and others! — Before the Internet and social media, consumers who didnāt like a store told a few friends, sent an angry letter or just never…
The State of Digital Transformation: What Are 2019ās Key Drivers?
Here are the key drivers of digital transformation my latest report on the subject, The 2019 State of Digital Transformation. Learn about the trends that are shaping digital transformation efforts across organizations and actionable strategies for accelerating the evolution of transformation to drive growth. Brian Solis, Author, Keynote Speaker, Futurist Brian Solis is principal analyst and futurist atĀ Altimeter, theĀ digital analyst group atĀ Prophet, Brian is a world renownedĀ keynote speakerand 8x best-selling author. In his new book,Ā Lifescale: How to live a more…
Brian Solis Has an Illuminating Discussion About Digital Transformation with Jon Reed of Diginomica
In an article called āBusiness as usual is overhyped – revisiting my digital transformation debate with Brian Solis,ā Jon Reed of Diginomica engages in a dynamic debate with Solis about digital transformation. He summarizes before he launches into the compelling email banter about the issue: āThe debate about digital transformation hype matters. Customers need to see through the vendor hyperbole – and determine the best response. Time to share road lessons – and more data from Brian Solis.ā The source…
Digital Adoption Hub Calls Brian Solis One Of Their 10 Digital Transformation Influencers You Should Know About
In naming Solis to their list of top 10 transformation influencers, Digital Adoption Hub, a portal that highlights the most interesting information on the topics of digital adoption and digital transformation, says, ā(Solisās) book āX: The Experience When Business Meets Designā captivates audiences across the world, and Brian continues to share his experiences with many international keynote speeches.ā DAH continues, āSolis has fully grasped the rise of digital transformation, appreciating and understanding its importance in ways others can only dream…
Diginomica Debates Digital Transformation With Brian Solis: Is The Term Losing Its Meaning?
Diginomica co-founder Jon Reed digs into Solisās annual report on digital transformation and questions if the term has become bloated and meaningless. Reed asked Solis, āWhat is sticking to the wall when we peel back the digital transformation hype? What is different this time around? Or is this just change management in a different garb?ā to which Solis gamely replied, āIām the first to say that ādigital transformationā as a buzzword has reached eye-roll status. It is indeed a catch-all…
Culture is Either the Roadblock or Highway to Innovation – We Need Leadership not Management
After studying customer experience,Ā digital transformationĀ andĀ innovationĀ for so many years, I’ve found that the next big thing in business (r)evolution is culture. The other most interesting thing I’ve learned is that while businesses are readying or investing in change, the definition of meaningful culture is elusive or inconsequential. Yet, company culture is either the number one catalyst or inhibitor to progress. Culture needs a champion. As Peter Drucker once famously said, āCulture eats strategy for breakfastā¦ā Like most aspects in business, management…
Digital Transformation is Still Largely Technology-First, People-Second
Digital transformation has officially become a ubiquitous term that describes any companyās investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital transformation takes a technology-second and a customer/employee first approach, investments will be unaligned with market evolution and more importantly, human behaviors, preferences and expectations. Technology is just a means to power business transformation. But technology can only get part of the job done. You need people. And, like technology, people are changing. Each time I…
The Dilemma’s Innovator: Innovation and Change as the New Pillars of Business
If necessity is the mother of invention, then perhaps imagination is the source of innovation. In December 2010, I was given the opportunity to write the cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three (well four) companies — Foursquare, Square + Twitter, and Zappos. Throughout the years, I’ve had the opportunity to spend time with Dennis Crowley, Jack Dorsey and Tony Hsieh. And over that time, I’ve observed inherent traits that…
Revolution Series 2 Debut: How Mercedes Benz Successfully Uses Social Media to Engage
Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller… 67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter. When you think about social media and customer engagement, luxury brands are viewed upon through a different lens. The question is, are buyers of…
