April 16, 2019 – In light of Tik Tokās recent ban in India, Firstpost revisited what makes the app so popular and what makes it so dangerous. The social network became the most downloaded on Apple’s App Store in the first half of this year according to market analysis firm Sensor Tower, beating out titans like Facebook, Instagram, and Snapchat. The site, owned by China’s ByteDance, boasted 500 million users as of June following its purchase last year of Musical.ly,…
Digital Adoption Hub Calls Brian Solis One Of Their 10 Digital Transformation Influencers You Should Know About
In naming Solis to their list of top 10 transformation influencers, Digital Adoption Hub, a portal that highlights the most interesting information on the topics of digital adoption and digital transformation, says, ā(Solisās) book āX: The Experience When Business Meets Designā captivates audiences across the world, and Brian continues to share his experiences with many international keynote speeches.ā DAH continues, āSolis has fully grasped the rise of digital transformation, appreciating and understanding its importance in ways others can only dream…
Marketing Magazine says, āWhen Solis speaks, the market listens.ā
In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solisās latest research report, The Real-Time and Predictive Commerce Playbook for CMOs. The magazine reports, āWhen Solis speaks, the market listensā and goes on to quote Solis as saying, āhuman-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to…
Diginomica Debates Digital Transformation With Brian Solis: Is The Term Losing Its Meaning?
Diginomica co-founder Jon Reed digs into Solisās annual report on digital transformation and questions if the term has become bloated and meaningless. Reed asked Solis, āWhat is sticking to the wall when we peel back the digital transformation hype? What is different this time around? Or is this just change management in a different garb?ā to which Solis gamely replied, āIām the first to say that ādigital transformationā as a buzzword has reached eye-roll status. It is indeed a catch-all…
Thrive Global: Brian Solis Wants To Help You Manage Tech Addiction
Thrive Global, the new media property from Arianna Huffington, explores Solisās new book Lifescale: How to Live a More Creative, Productive, and Happy Life. Marking a departure from his previous seven books, Solisās new book asks the question, āWhatās gone wrong with our ability to focus and maintain mental clarity?ā More importantly, it examines what we can do about it. Solis explains, āthe timeline of our deteriorating focus syncs up with the rise of tech addiction, the anxiety and depression…
Savvy Business Leaders Podcast – Futurist Brian Solis on Reinventing Field Service Management
In this episode of the Savvy Business Leaders podcast series, host Bill Detwiler talks field service management with Brian Solis, Principal Analyst and Futurist at Altimeter Group, and Paul Bean, CEO of Mining Worldwide at Sodexo. Companies use field service management whenever they deliver products or services offsite. In part one, Solis explains how disruptive technologies are enabling connected field service and unlocking new business models. Then, weāll learn how Sodexo is harnessing these technologies to make early, informed, and holistic decisions.
MTA Martech Advisor – Whatās Going to Keep CMOs Awake at Night in 2019
From Mediocrity to Growth
Brian Solis is Principal Analyst at Altimeter Group. According to Brian, the right strategy, combined with emerging technologies like AI and machine learning, positions marketing as an āenabler for total CX.ā
Here is Brianās prediction:
āIf I could offer any advice to CMOs, it would be to swap out the āMā for a āG.ā Legacy marketing is an endeavor toward building relationships upon a foundation of mediocrity. Instead, the āGā represents an opportunity toward growth.
In an era of AI and machine learning, in combination with an open mind and a focus on the entire customer journey, the role of marketing can finally deliver customer experiences that meet or exceed modern customer expectations.
Doing so moves the purview of marketing beyond the top of the funnel and positions it as an enabler for total CX. And that makes marketing a partner in business growth and a partner to CEOs, boards and shareholders.ā
KPS Digital Marketing – Social Media Marketing 2019: Top 100 Influencers
Using Buzzsumo’s influencer identification tool, KPS Digital Marketing assembled their list of the Top 100 Influencers of 2019, and Brian Solis came in as #25.
The Marketing Centre – The Marketing Centre book club: Essential summer reading
Digital analyst, sociologist and futurist Brian Solis scans the horizon to see whatās next for businesses. Solis doesnāt just explore trends and theories, but offers his vision as to how you can get ahead in uncertain times.
Why Jason chose this book: āThough this was written in 2013 I still think itās very relevant today. It talks about the ādynamic customer journeyā, and how every consumer touchpoint on that journey adds or subtracts from the overall customer experience.
āGiven that context, it strongly recommends that as a business you need to āinnovate or dieā with clear priorities on what to address. Solis has written three other books on innovation and consumer trends. āWhatās the future of businessā is his second one, and he has written two more subsequently expanding on his work. So depending on your knowledge on the subject area, you could start at a different point in Solisā bibliography.ā
Chase Jarvis – BRIAN SOLIS: ITāS NOT GOOD ENOUGH TO BE GOOD ENOUGH
Today on the podcast,
How to take inspiration from brands, people and products that are outside your industryā for example, as Brian says Starbucks isnāt looking to other coffee companies for inspiration
We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences ā and finding a way to give it to them
Brian says that simply asking āwhyā is one of the best ways for us to uncover friction points and get rid of them. Itās such a simple question, but so powerful.
Enjoy!
“No one achieves greatness without completely exposing themselves.”
