Studying the impact of innovation on business and society

Marketing Magazine says, “When Solis speaks, the market listens.”

In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solis’s latest research report, The Real-Time and Predictive Commerce Playbook for CMOs.

The magazine reports, “When Solis speaks, the market listens” and goes on to quote Solis as saying, “human-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to deliver modern experiences as tastes and expectations shift.”

In a somewhat troubling sign for marketers, Solis found only 35% of companies digitally transforming had mapped out the customer journey within the last year.

Read the full article here:

Download Solis’s research report The Real-Time and Predictive Commerce Playbook for CMOs here:

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