In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solisâs latest research report, The Real-Time and Predictive Commerce Playbook for CMOs. The magazine reports, âWhen Solis speaks, the market listensâ and goes on to quote Solis as saying, âhuman-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to…