“Behind every screen, expression, and impression stands a human being… Not a consumer.” – Brian Solis
Brian Solis, one of the world’s most renowned marketing experts, analysts, and writers, made us all remember that brand, before anything else, means experience. It sounds confusing at first, but it’s actually quite logical. Brands use experience as a way of bringing life into the things we care about.
Atomic Reach – 100 Content Marketing Influencers You Need To Follow
Brian Solis – Principal Analyst at Altimeter Group
Brian Solis is an award-winning author, world-renowned keynote speaker, and prolific writer and blogger. His books “What’s the Future of Business,” and “X: The Experience When Business Meets Design,” explores different connections and scenarios between customer experiences and journeys with business innovation. He is a regular contributor to leading business publications like Adage, Forbes, Wired, and VentureBeat.
Altimeter’s Top Digital Trends for 2019
Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….
MARTECH Advisor – 2019: The Year of New and Improved Customer Experiences
As Brian Solis, principal analyst and futurist at Altimeter once said, “welcome to a new era of marketing and service in which your brand is defined by those who experience it.”
Futurist Frank Diana names X “Book of the Week”
The book of the week for the week of January 14th is X: The Experience when Business meets Design by @briansolis. Find this and other great books in my book library…
The 2018-2019 State of Digital Transformation
I’m proud to announce the availability of The 2018-2019 State of Digital Transformation report. Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation. In 2018, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization….
LinkedIn – What does brand mean in 2019?
And it is essential to think this way. As Altimeter Principal Analyst, Brian Solis notes, “the way of doing things and the way the world is evolving are different. The greatest innovation is in mindsets and processes, in how we are human. And once you see it differently, you can’t go back.”
Brian also notes the wise words of his colleague, Principal Altimeter Analyst, Charlene Li, “In a post-truth world, marketers need to shift from touch points to trust points.”
In an era of mediocrity and complacency, only the relevant survive.– Brian Solis
Demand Gen Report – Podcast: The Future Of Influencer Marketing Is Influencer Relations
New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful.
In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that includes building long-term influencer relationships and working with influencers to engage buyers at every touchpoint.
“Trust in companies, brands and executives plummets every year, but trust in peers or people ‘like me’ is always at the top,” said Solis. “At the end of the day, that’s what [influencers are] about … I think it is an underappreciated strategy in the marketing arsenal.”
CNET – Uber, Lyft IPOs to Mint Next Batch of Bay Area Millionaires
“They’re already thinking of ways of how they’re going to spend that money,” said Brian Solis, principal analyst at market research firm Altimeter Group. “It’s going to affect the city in a lot of positive and negative ways.”
BizCommunity – #BizTrends2019: 4 Niche E-Commerce Stores Driving Innovation in Online Shopping
Brian Solis explains that by disrupting the traditional brick-and-mortar store, mass online retail commoditised price, service and returns – ultimately convenience. But, as customer expectations evolved, these became everyday and online retailers needed to start seeking new value propositions.
