A large set apart quote by Solis is a highlight in a LinkedIn article by Kelly Card, Senior Vice President of Partner Relations at ABC Financial, called âFrictionless Experiences: What They Are and How They Will Impact the Fitness Industry.â Cardâs premise is that customer expectations have shifted in the digital age towards frictionless experiences via direct money transfers and mobile financial transactions. She believes this trend will change everything about the fitness business. Solisâ quote early in the article…
Reinventing Field Service Management and the Entire Mobile and Remote Workforce
If you work in field services or as a tech strategist/consultant in mobile and remote work, I think you may find this conversation interesting. Everything about the future of work is being reimagined. I recently joined ZDNet and Sodexo for the Savvy Business Leaders podcast series. The conversation quickly expanded beyond the realm of field service management to explore all digital trends that are affecting and empowering businesses in all industries at every level. Please listen and let me know…
Savvy Business Leaders Podcast – Futurist Brian Solis on Reinventing Field Service Management
In this episode of the Savvy Business Leaders podcast series, host Bill Detwiler talks field service management with Brian Solis, Principal Analyst and Futurist at Altimeter Group, and Paul Bean, CEO of Mining Worldwide at Sodexo. Companies use field service management whenever they deliver products or services offsite. In part one, Solis explains how disruptive technologies are enabling connected field service and unlocking new business models. Then, weâll learn how Sodexo is harnessing these technologies to make early, informed, and holistic decisions.
MTA Martech Advisor – Whatâs Going to Keep CMOs Awake at Night in 2019
From Mediocrity to Growth
Brian Solis is Principal Analyst at Altimeter Group. According to Brian, the right strategy, combined with emerging technologies like AI and machine learning, positions marketing as an âenabler for total CX.â
Here is Brianâs prediction:
âIf I could offer any advice to CMOs, it would be to swap out the âMâ for a âG.â Legacy marketing is an endeavor toward building relationships upon a foundation of mediocrity. Instead, the âGâ represents an opportunity toward growth.
In an era of AI and machine learning, in combination with an open mind and a focus on the entire customer journey, the role of marketing can finally deliver customer experiences that meet or exceed modern customer expectations.
Doing so moves the purview of marketing beyond the top of the funnel and positions it as an enabler for total CX. And that makes marketing a partner in business growth and a partner to CEOs, boards and shareholders.â
KPS Digital Marketing – Social Media Marketing 2019: Top 100 Influencers
Using Buzzsumo’s influencer identification tool, KPS Digital Marketing assembled their list of the Top 100 Influencers of 2019, and Brian Solis came in as #25.
The Marketing Centre – The Marketing Centre book club: Essential summer reading
Digital analyst, sociologist and futurist Brian Solis scans the horizon to see whatâs next for businesses. Solis doesnât just explore trends and theories, but offers his vision as to how you can get ahead in uncertain times.
Why Jason chose this book: âThough this was written in 2013 I still think itâs very relevant today. It talks about the âdynamic customer journeyâ, and how every consumer touchpoint on that journey adds or subtracts from the overall customer experience.
âGiven that context, it strongly recommends that as a business you need to âinnovate or dieâ with clear priorities on what to address. Solis has written three other books on innovation and consumer trends. âWhatâs the future of businessâ is his second one, and he has written two more subsequently expanding on his work. So depending on your knowledge on the subject area, you could start at a different point in Solisâ bibliography.â
Chase Jarvis – BRIAN SOLIS: ITâS NOT GOOD ENOUGH TO BE GOOD ENOUGH
Today on the podcast,
How to take inspiration from brands, people and products that are outside your industryâ for example, as Brian says Starbucks isnât looking to other coffee companies for inspiration
We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences â and finding a way to give it to them
Brian says that simply asking âwhyâ is one of the best ways for us to uncover friction points and get rid of them. Itâs such a simple question, but so powerful.
Enjoy!
“No one achieves greatness without completely exposing themselves.”
.Me – Digital Marketing Lessons I Learned at Spark.me Conference
âBehind every screen, expression, and impression stands a human being⊠Not a consumer.â â Brian Solis
Brian Solis, one of the worldâs most renowned marketing experts, analysts, and writers, made us all remember that brand, before anything else, means experience. It sounds confusing at first, but itâs actually quite logical. Brands use experience as a way of bringing life into the things we care about.
Atomic Reach – 100 Content Marketing Influencers You Need To Follow
Brian Solis – Principal Analyst at Altimeter Group
Brian Solis is an award-winning author, world-renowned keynote speaker, and prolific writer and blogger. His books âWhatâs the Future of Business,â and âX: The Experience When Business Meets Design,â explores different connections and scenarios between customer experiences and journeys with business innovation. He is a regular contributor to leading business publications like Adage, Forbes, Wired, and VentureBeat.
Altimeterâs Top Digital Trends for 2019
Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The âdigitalâ in digital transformation is no longer just about investing in the latest disruptive technology trends….
