Solisā insight into digital marketing trends provides an invaluable perspective to an article on Mycustomer.com by Managing Editor Neil Davey about the cosmetics firm Lush closing its social media accounts ā and the arguments that event has triggered, pro and con, about companies abandoning social networks. The article later mentions that UK High Street chain JD Wetherspoon announced last year that they would be closing their accounts. Statements from both companies express their displeasure at social mediaās influence on society….
Digital Adoption Hub Calls Brian Solis One Of Their 10 Digital Transformation Influencers You Should Know About
In naming Solis to their list of top 10 transformation influencers, Digital Adoption Hub, a portal that highlights the most interesting information on the topics of digital adoption and digital transformation, says, ā(Solisās) book āX: The Experience When Business Meets Designā captivates audiences across the world, and Brian continues to share his experiences with many international keynote speeches.ā DAH continues, āSolis has fully grasped the rise of digital transformation, appreciating and understanding its importance in ways others can only dream…
The Dynamic Future of Senior Living
Solis and fellow futurist Mike Walsh discuss the revolutionary future of senior living in an article spotlighting their unique individual views on a variety of related topics. According to Solis, the senior housing providers that āactively try to put themselves out of businessā will be the most successful in 20 years. From voice tech to AI to robotics, technology is having an impact today and will have an even greater effect in the near and distant future, Solis believes. āAll…
Brian Solis Referenced In A Little Black Book Piece About Nightmarish Digital Trends
Solisā concept about the way our devices are compromising us is referenced in an insightful piece by Geometryās Richard Wise (on the Little Black Book website) about nightmarish trends gleaned at SXSW 2019 called āWe Have Met the Enemy and He is Us.ā The paragraph about Solis states: āDigital anthropologist Brian Solis reports that an astonishing 41% of Americans have had an accident relating to our use of smartphones: people walking across the road glued to their phones; texting while…
Solis Named One of WalkMeās 13 Digital Transformation Experts to Follow
Digital Adoption Platform (DAP) pioneer has named Solis one of their 13 digital transformation experts to know and follow. In addition to a brief summary of his career and digital industry activities, the article mentions that āhis writing focuses on technologyās impact on humans, business and society to help executives gain new insights and perspectives.ā WalkMeās DAP enables the creation of on-screen sequences that guide and engage users through digital experiences. WalkMeās context-intelligent, AI-powered algorithm ensures that users receive the…
Brian Solis Quoted In Entrepreneur.com Article On The Business of SXSW
A Solis quote about the reasons for the ongoing success of SXSW appears in an Entrepreneur.com article by Carlos Gil titled āBreaking Down the Business of SXSW: How This Global Cultural Festival Rakes in Cash While Churning Out Opportunities for Those Who Make the Most of It.ā Solisā words appear upon Gilās reflection on āwhat makes this festival so successful and inspiringā after attending the 2019 event. Solis is described as an author, digital analyst, anthropologist and futurist, as well…
Brian Solisā āLifescaleā Hits the 800-CEO-READ Business Bestsellers List for March 2019
Solisā āLifescale: How to Live a More Creative, Productive, and Happy Lifeā is on the list at #20. Each month, 800-CEO-READ compiles a list of their top selling business books. They are featured on their site, within their weekly Keen Thinker Newsletter and syndicated through various national publications. Read the entire article here: https://inthebooks.800ceoread.com/bestsellers/articles/800-ceo-read-business-bestsellers-for-march-2019
Marketing Magazine says, āWhen Solis speaks, the market listens.ā
In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solisās latest research report, The Real-Time and Predictive Commerce Playbook for CMOs. The magazine reports, āWhen Solis speaks, the market listensā and goes on to quote Solis as saying, āhuman-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to…
Whatās important for CX executives and marketers to consider in 2019?
A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…
Visioncritical.com Touts Brian Solisā āX: The Experience When Business Meets Designā in Article about a Webinar called āThe Customer Experience Revolutionā
Solisā 2015 bestselling book āX: The Experience When Business Meets Designā is touted in an article (by Kelvin Claveria) about an April 2019 Vision Critical webinar called āThe Customer Experience Revolution.ā Though the headline says, āWhy people are raving about X, the new book from Brian Solis,ā: the article starts with a mention of the seminar, in which Solis shared concepts and insight taken from the book. Nick Stein, senior VP of marketing at Vision Critical, joined Solis in the…
