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Brian Solis Appears on Mark Schaefer’s Marketing Companion Podcast


Solis is quoted talking about Lifescale in an episode of Mark Schaefer’s Marketing Companion podcast introducing Brooke Sellas as his new co-host. Schaefer introduces the concept of Lifescale and mentions that he ran into Solis at SXSW 2019. He then plays a recording of Solis talking about the book.

Solis says, “What we all share in common is that we are always online, trying to keep up with what we need to produce, what we want to share and interact with everyone else and also keep up with what everybody’s sharing with us – scrolling and swiping nonstop. What happens is we are rewiring our brain, body and chemicals to keep up with that, and ultimately what happens is that we’re moving faster, we’re less patient and not diving as deep as we used to. Our relationships are a little shallower, and we’re living a life of duality. Over time that starts to affect real things like productivity, happiness and creativity.

“We don’t realize we’re losing those things until we do. I blamed everything but the life I was living for my inability to write. Upon reflection and introspection, I realized that I was on the treadmill. Studying the dark side of these effects was part of my personal venture to fix myself. This led to writing this journey about how to get back or better, how we can rewire our bodies and get the chemicals back in balance…give ourselves purpose so we can use technology to be more creative, productive and more effective, and inspire everybody because of our journey back.”

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions.

The other part of the podcast is a discussion of whether it’s time to break apart Facebook.

Read the entire article and listen to the podcast here:



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