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Brian Solis’ Definition of Generation C is Quoted in an Iranian News Article on Media Literacy

Solis’ trademark Generation C concept is used as a launching point for an article called “Media Literacy and Gen C: How to Deal With?” that appeared on the website of Iran’s Mehr News Agency, which is headquartered in Tehran.

In the article’s second paragraph, author Setareh Behroozi writes, “In 2012, the digital analyst Brian Solis defined Generation C as the ‘Connected Consumer.’ He pointed out that anyone who integrates technology into their daily routine, regardless of age, shares certain qualities. Depending on whom you talk to, the ‘C’ in Gen C can refer to everything from ‘collaboration’ to ‘community,’ ‘computerized’ and ‘content.’ At the most fundamental level, however, I like to think that Gen C stands for connectivity.”

Before introducing the importance of media literacy in helping parents filter out fake news and messages that can cause all manner of psychological harm, the author continues with another reference to Solis’ concept: “Keep in mind that Gen C is not considered as an age group at all and it includes people who are not merely online – they’re active and engaged in online communities, from the familiar social networks to product review sites. . .for members of Gen C, which includes children and young adults, web and cyberspace interactions are the main reliable sources.”

Read the entire article here:

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