A world in search of meaning Introduction Austin brings together the world’s largest festival of innovations every year under the SxSW (South by South West) banner. The entire Austin center is mobilized and thousands of volunteers participate enthusiastically in the organization. This is a major event, unclassifiable and unavoidable. It brings together in one event that lasts 15 days: Conferences on all innovations, be they social or technological. They were divided this year into 25 major themes. A music…
Brian Solis’ SXSW 2019 Keynote Detailed DEFI: La Mode De France’s Un monde en quête de sens (FRENCH)
Un monde qui se bIpolarIse en quête de sens Austin rassemble chaque année le festival d’innovations le plus important au monde sous le vocable SxSW (South by South West). Tout le centre d’Austin est mobilisé et des milliers de bénévoles participent avec enthousiasme à l’organisation. Il s’agit d’un évènement majeur, inclassable et incontournable. Il réunit en un seul évènement qui dure 15 jours : Des conférences sur toutes les innovations qu’elles soient sociales, technologiques. Elles se répartissaient cette…
Brian Solis Discusses Digital Darwinism and The Future of Business On Business2Community
In an article called “Could Your Business Die from Digital Darwinism: Brian Solis Reveals,” Solis discussed these issues with Adam Franklin, an international social media speaker and marketing manager at @Bluewire Media, the Australian based web strategy firm he co-owns. Solis defines digital Darwinism as this era when society and technology are evolving faster than the ability for many businesses to adapt. He says, “We’re seeing businesses incorporate new technology into the organization, but it’s not just a technology solution….
Brian Solis Is Interviewed On Revoo Blog Podcast People Tell Richard Stuff
Solis was interviewed by Reevoo Founder and entrepreneur Richard Anson, who on his podcast People Tell Richard Stuff tracks down the marketers, businesspeople and characters he admires for a half-hour chat about how they got started, where they’re going and what’s happening in their industry. Solis and Anson covered a wide range of topics: Online/offline mergers and acquisitions (like Amazon/Whole Foods) and the strategy behind them; Why removing beers from the office can be a fatal move; Digital transformation done…
Brian Solis Interviewed By CMO Ahead of His Appearance at Adobe Summit EMEA
In an article called “#MillennialMarketer Live Chat With Brian Solis,” writer Simon Morris, Director, Demand & Content Marketing, Adobe Systems Europe, interviews Solis ahead of his appearance at the Adobe Summit EMEA. At the event, Solis discussed “The Human API – Plugging into the Source of Human Engagement.” Solis spoke as part of the Innovations and thought leaders track, sponsored by CMO.com. The piece includes an interesting quote about millennials by Solis: “Millennials are different as customers but they’re also…
Brian Solis Tells MyCustomer How To Identify and Establish A Brand’s Moments of Truth
In an article by MyCustomer editor Chris Ward, Solis discusses the elements to consider in the process of establishing a brand’s moments of truth. Ward begins by mentioning the four moments of truth that can help businesses improve customer experiences, as Solis chronicled in his 2013 book “What’s The Future of Business?” These are: Zero Moment of Truth: The term coined by Google to explain the event in which people now search for information online and make decisions about brands…
Brian Solis Featured in Weekly Roundup of Multi-Media Hack the Process Contributors
Solis is included in a weekly audio and video roundup by Hack The Process (hacktheprocess.com) of contributions from process hackers who have been guests on the “Hack The Process” podcast with M. David Greene. The roundup mentions a written article Solis contributed called “The Generation Gap is Getting Old,” with the summary, “The generation gap seems to be dividing us all but in Brian Solis’ latest article, he suggests that older generations should be more understanding of millennials and centennials…
It’s Time to Upgrade the RFP for Mobile Only Customer Journeys and Experiences
An unpublished research interview with Erica D’Aloia, Manager of Ecommerce Traffic for Godiva Chocolatier. The topic explored the idea of upgrading RFPs for CMOs to consider the mobile customer journey uniquely. Special thanks to Mike Grehan of Acronym. How are micro-moments and shift in mobile behavior shaping the RFP process (or not)? How are micro-moments changing marketing strategies? The word ‘Mobile Behavior’ initially threw me off – where I think of this more as use and importance of a device. I…
The Generation Gap is Getting Old – Why Older Generations Should Build Bridges to Millennials and Centennials not Roadblocks
It’s said that there are two things certain in life…death and taxes. We can also add the certainty that a great divide will always exists in each generational shift. The “generation gap” as it’s formally called, represents the difference of opinion between one generation and another regarding beliefs, politics or values. Depending on the situation or circumstance, this gap can foster debate, ignorance and even contention, often pitting younger people against their parents, grandparents, teachers, managers and fellow citizens. But,…
X by Brian Solis Is an Acclaimed Crash Course in Architecting Great Experiences – and a Must Read for Any Executive or Designer
Solis’ highly influential book “X: The Experience When Business Meets Design” met with great critical acclaim from top organizations upon its release. :This isn’t just a book, it is an experience. But more than that, you will learn from one of the more creative and brilliant business minds of our time.” – Forbes.com “The best customer experience book of the Year Has arrived” – Inc. “In math, x represents a variable to be solved for. in business, the x…
