Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWL Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…
Who’s Who in Digital Experience? Brian Solis Named One of 10 Industry Key Opinion Leaders
Who’s Who in Digital Experience? by Neringa Mikutyte Digital Experience is, simply put, a multi touchpoint interaction between an organisation and a user that has been made possible with the constant evolution of digital technologies. Digital Experience acts as a bridge for companies, helping them move from the physical to the digital world. For a great Digital Experience, you need accessibility and, most importantly, personalisation. There’s never a one-size-fits-all solution for businesses; the key is in identifying tactics and strategies…
Technology as an Ally for a More Sustainable World
España! El Pais de mi madre. 🇪🇸🙌 El mayor experto en transformación digital e innovación del mundo y una de las personas más influyentes en Silicon Valley, Brian Solis, nos habla sobre la importancia de fomentar el pensamiento creativo desde la educación. Además, reflexiona sobre teléfonos inteligentes y cambios conductuales, redes sociales, desinformación, inteligencia artificial y marcas, así como del futuro de la tecnología. An interview with Apple Tree, Spain… The world’s leading expert in digital transformation and innovation and…
What is the Novel Economy and Why is it Important in a Post-Pandemic Economy?
Written by Patrick Anderson, Tasktop “Anything is Possible in the Novel Economy” Following the disruption wrought by the COVID-19 pandemic, global businesses are squinting their eyes through the dust of the aftermath. Little has prepared them for what Brian Solis calls the “Novel Economy”. Yet despite all the uncertainty and hardship, Brian—Global Innovation Evangelist at Salesforce—remains upbeat that opportunity abounds, and that “anything is possible” — especially if enterprises center their response around the safety and evolving needs of customers…
Rewired for Distractions vs. Rewiring for Intent
Part of me wishes that LifeScale was released in 2020. I know, I know, it’s not the most popular year. But it is the year that we were, en masse, informed about our “social dilemma” and also further thrust into living a digital-first life at work and at home, which basically became the same thing, i.e. WFH, WFHLife, work from home, work from anywhere, remote work, et al. Early in 2020, as lockdowns were in their initial onset (in some…
A Conversation About Innovation in Times of Great Uncertainty: The Future of Business and Work in a Post-Pandemic Economy
One month before the world shut down as a result of COVID-19, I was in Mumbai, keynoting the incredible NASSCOM Technology and Leadership forum. My topics were on the promise of Quantum computing and also a separate convention on the humanity of disruptive technology. You can view my presentation on Quantum here. Shortly after returning home, safely, I partnered once again with the NASSCOM team as part of their #AskAnExpert series on Twitter. The conversation was fast, action-packed, and covered…
CNET Asks Brian Solis to Weigh-In on the Rapid Rise of Clubhouse and Audio-Based Social Networking
Clubhouse is the latest Silicon Valley unicorn and it is white hot within the circles of early tech adopters and networkers. Writing for CNET, Erin Carson explores how the popular audio social network is capturing the attention of notable names like Elon Musk and Mark Zuckerberg. She reached out to Brian Solis for his thoughts. Excerpt: Elon Musk, Mark Zuckerberg use Clubhouse: What to know about the exclusive service Clubhouse, which is still in beta and isn’t yet available to…
Why Relationships and Human-Centered Outcomes Should be at the Center of Digital Transformation
What role do you want to play in the future. It will happen to you or because of you. You have more power and potential than you may realize. “Change doesn’t have to just come from the top. Change can come from the middle. I’ve seen…companies where you have culture and you have momentum and you have success. So, you can change up and down, left and right, inside out, outside in, you just have to believe that you can.”…
It’s Hard to Live Your Best Life When You’ve not Yet Discovered Your Best Self
“Every day, it’s important to ask and answer these questions: ‘What’s good in my life?’ and ‘What needs to be done?’” – Nathaniel Branden Do you ever feel like you can’t keep up with everything? Do you ever feel like you can’t stop trying to keep up? Do you ever feel like if you stop, you’ll lose your relevance or status? Do you ever feel like enough is never enough and too much at the same time? I guess, in…
Ten Digital Years Ahead: What Does the World Look Like on the Other Side of AI and Quantum Computing?
While in Mumbai to keynote the NASSCOM Technology and Leadership forum, I had a chance to sit down with Suresh Venkat. What an incredible conversation! We explored the role Quantum computing will play in our world. We also discussed technology’s evolving impact on business, markets, and society. I hope you find our discussion helpful! If you’re interested in my presentation on quantum computing, it’s available here. Thank you!
