via Joe Fizor and Scott Ward, The Enterprisers Project Digital transformation is a business imperative for 2022 and beyond. Consider these three key areas to help ensure a successful strategy. Digital transformation: The term has been around for years but its meaning often remains vague and largely undefined, even for IT decision-makers. As a result, in 2021, an estimated $700 billion in digital transformation spending fell short of delivering the desired results. Common reasons include an overwhelming number of applications…
The Escalating Dilemma of Executive Out-of-Touchness
A few years ago, my dear friend Stowe Boyd reached out to ask an important question in regards to future of work and business transformation. His goal was to cast the light directly on the (r)evolution lead by those who want change within the organization and also expose (and inspire) those who don’t. It’s a subject I’ve extensively studied over the years. In fact, I recently published “The Digital Change Agent’s Manifesto” to help those fighting for change learn the…
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Top Futurist Keynote Speaker Brian Solis – The Future Happens to Us or Because of Us
We’re living in a very disruptive time. Digital disruption is all around us. It’s happening to us and because of us. So my message today is really about a choice. You have a choice as to what role you want to play in the future of the digital economy. Do you want to shape it? Or do you want to be affected by it? It’s a matter of “adapt or die.” All of the disruptive technology that’s happening in the…
What is Web3? The Definition of Web 3.0
Defining Web3 Cryptocurrencies, NFTs (nonfungible tokens), blockchain, DAOs (decentralized autonomous organizations), the metaverse, decentralized financeĀ (DeFI), decentralized application (DApp). Buzzwords, yes, but they also represent important trends that are shaping the next iteration of the Web, aka Web3, aka Web 3.0. Web 2.0 was largely recognized as an era of the social web or the web as a platform, combining the āgolden triangleā of mobile, social and cloud computing. Web 3.0 business models are built upon the core concepts of decentralization,…
Customers are the Ultimate Influencers; The Value of a Shared Experiences and How To Measure Them
After releasing, What’s the Future of Business: Changing the Way Businesses Create Experiences, I also published a secret “bonus” chapter for those who finished the book and found the Easter egg at the end. Now, I’m making the bonus chapter available for everyone. Why? Because the four moments of truth explored in WTF not only define the modern customer journey, the link between the Zero Moment of Ā Truth (ZMOT) and what I call the Ultimate Moment of Truth (UMOT) is…
The Great Resignation is About Feeling Valued and Finding Value in Your Work
As the Great Resignation opens our eyes to the importance of being valued and finding value in our work, Brian Solis’ LifeSCALE is a essential book for anyone making a move. Listen to Brian on the “Art of the Possible” with Dan Morrison and Rob Page break it all down. Ā Apple Podcasts Learn more about LifeSCALE by reading a third-party review here. “The world is experiencing a #greatresignation, not because people don’t want to work, but because people did not…
Brian Solis to Deliver Visionary Keynote at HIMSS22
HIMSS will feature Brian Solis as a visionary keynote speaker at HIMSS22 Re-Imagine Health event in Orlando. Brian will share a reimagined view of patient and caregiver experience through the lens of design and experience innovation. Visionary Keynote: The Future of Patient Experience & Innovative Experience Design in Healthcare Monday, March 14 at 3:50 PM – 4:15 PM EDT Human beings crave special experiences. Yet, as patients, we tolerate mediocrity.Ā In a world disrupted by a global pandemic, the one…
Build Brand Awareness and Relevance Through Mobile-First Micro Moments
Since 2020, every organization, all at once, was challenged to digitize customer journeys. From e-commerce to buy online pickup in store (BOPIS) to curbside to deliveries to buy now pay later (BNPL) to micro-fulfillment and everything in-between, digital transformation was no longer a competitive differentiator, it was a necessary business foundation just to compete on par with everyone else. But as digital-first buying behaviors became the new norm, customers quickly realized that “digital” itself isn’t a magic wand to deliver…
Futurist Keynote Speaker: The Rise of Generation-Novel, New Leadership, and How the Post-Pandemic Consumer and Employee has Changed Forever
Futurist keynote speaker Brian Solis introduces a new speech to his menu of popular topics. The Rise of Generation-Novel, New Leadership, and How the Post-Pandemic Consumer and Employee has Changed Forever We all know the story of how businesses experienced 10 years of digital transformation in the first several months following pandemic shutdowns. But companies weren’t alone in their digital disruption. People too had to learn how to adapt to a digital-first world practically overnight. Customers changed. Employees changed. Yesterday’s…
