Studying the impact of innovation on business and society

Press

‎Salesforce Commerce Cloud Innovations: Redefining How Brands Approach Their Customer Experience with Salesforce Futurist Brian Solis

‎Salesforce Commerce Cloud Innovations: Redefining How Brands Approach Their Customer Experience with Salesforce Futurist Brian Solis

Brands are in a position where they must exceed customer expectations even if the customer wasn’t expecting it. No brand is safe from the need to stay one step ahead of its customers – just think of Blockbuster and Nokia. In this episode, I have a great conversation with Brian Solis, VP, Global Innovation at Salesforce. Brian is a world-renowned digital anthropologist, futurist, eight times bestselling author, and international keynote speaker. He has consistently been recognized as one of the…

The Future of Tech – Predictions and Trends to Watch in 2023 According to Salesforce

The Future of Tech – Predictions and Trends to Watch in 2023 According to Salesforce

Via Salesforce Newsroom The only constant in technology — as in life — is change. In this article, you’ll hear predictions from leaders across Salesforce for how technology will shape the future, including: Technology predictions businesses should keep top of mind in the future The future of sales, service, and marketing What technologies will disrupt industries in the future How businesses will lead with their values in the future Salesforce leaders are on the front lines of the latest trends,…

Customer service teams feel more empowered by automation and artificial intelligence

Customer service teams feel more empowered by automation and artificial intelligence

Via Salesforce Today’s service leaders are struggling to meet growing customer expectations amid a 19% average annual turnover rate and tightening operational budgets. Salesforce Service Cloud CEO Clara Shihand Global Innovation Evangelist Brian Solis see automation and AI as a solution. Why it’s important: Shih and Solis, who recently joined the Blazing Trails Podcast, discussed how service teams feel more empowered by technology, and backed their statements up with data from Salesforce’s latest State of Service report. The Salesforce perspective:…

Press: McDonald’s Launches a Whole New Kind of Restaurant

Press: McDonald’s Launches a Whole New Kind of Restaurant

The fast-food giant is trying an idea that Starbucks has already been successful with via Veronika Bondarenko, TheStreet. Digital-forward restaurants are some of the fast-food industry’s most controversial new developments — some see them as a way to cut the use of staff and speed up the ordering process while others describe them as too automated and soulless for their tastes. In the last year, chicken chain Wingstop launched what it called its “restaurant of the future” — a small…

Salesforce’s 11 Best Business Podcasts of 2022: How companies to build trust and better connect with customers

Salesforce’s 11 Best Business Podcasts of 2022: How companies to build trust and better connect with customers

via Michael Rivo, Trail Blazers podcast,”Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Inevitably, I discover new ideas and mindsets, and have a laugh or two. Best of all, I get to share them with you. I hope you find something that speaks to you and carries you into 2023 feeling inspired.” Educate…

How do you design your company for a digital first world?

How do you design your company for a digital first world?

My new friend Roy Edwards at Enterprise Times in the UK recently published a story on Salesforce’s, “State of the Connected Customer” report. We spent time discussing the research, which spotlights just how much customers have evolved in the past few years. Key themes include… The Trust-based economy moves to the forefront Digital acceleration sparks personalisation at scale New realities test brand loyalty (loyalty is up for grabs and retention becomes mission critical) Digital-first experiences expand to meet the moment…

Watch: The Future of Experience Design – exploring the need for human-centered experiences

Watch: The Future of Experience Design – exploring the need for human-centered experiences

Via Itamar Medeiros Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that…

The Futurists: Living Futures with Brian Solis, Brett King, and Robert Tercek

The Futurists: Living Futures with Brian Solis, Brett King, and Robert Tercek

via The Futurists In this week’s show futurist, digital analyst and anthropologist, along with being a Global Innovation Evangelist for Salesforce, Brian Solis joins hosts Brett King and Robert Tercek to talk adapting to life in the future. As a renowned specialist on experience design, CX, digital transformation, and digital Darwinism, Brian discusses what it’s like to be a futurist at one of the worlds largest tech companies that is increasingly mission focused. And we get into the implications of…

Uncertainty prompts tech efficiency

Uncertainty prompts tech efficiency

Gadget, the magazine of personal technology in South Africa, quoted Brian Solis as part of its coverage of Salesforce’s “State of Service” report. As inflation takes hold and rate hikes dominate headlines, customer service teams are focusing on technologies that promote productivity and efficiency. This is a key finding of the fifth edition of the State of Service report by Salesforce, a global leader in Customer Relations Management (CRM). The report shares insights from over 8,000 professionals across 36 counties…

The Awards Magazine Names Brian Solis as a Top 100 Global Thought Leader on Technology to Follow in 2022

The Awards Magazine Names Brian Solis as a Top 100 Global Thought Leader on Technology to Follow in 2022

Source: The Awards Magazine To be a successful leader you can use social media, such as Twitter, LinkedIn, Facebook, Instagram, and other popular social channels for numerous purposes. Here is the list of top 100 Global Thought Leaders and Influencers to follow on Social Media who have made great impact in many industries and society. Follow and work with these top 100 global thought leaders to make your business/ life better. Know more about them and follow their social profiles…

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