#32 Brian Solis is a digital marketing analyst, award-winning author and keynote speaker who studies disruptive technology and its impact on business. He is also a digital anthropologist who seeks to better understand how technology affects and shapes behaviors, norms and society. Through his research and published work, he humanizes disruptive trends to help leaders understand how technology, markets and people are evolving and how to drive innovation and growth. Solis is recognized as one of the most prominent thought leaders in digital transformation, innovation, experience design and digital humanities.
MARTECHSERIES – Majesco Announces Brian Solis as a Keynote Speaker at Convergence 2019
Majesco, a global provider of market-leading insurance technology announced that Brian Solis will be a keynote speaker at its upcoming customer conference Convergence 2019 taking place in Savannah, Georgia on April 14 â 17, 2019.
Brian is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet, and has been called âone of the greatest digital analysts of our timeâ by CMOs and CEOs of top brands. He is also a world-renowned keynote speaker and digital anthropologist, who studies disruptive technology and its impact on business and society. In his work, he humanizes trends to help people understand how the world is changing, why, and what to do about it.
Brian is an award-winning author of seven best-selling books including X: The Experience When Business Meets Design, Whatâs the Future of Business (WTF) and The End of Business as Usual. With a loyal online audience of over 600,000 people, his work makes him a sought-after thought-leader to leading brands, celebrities and startups.
âWe are thrilled to have Brian speak at Convergence 2019, and hear firsthand his take on the trends shaping the platform economy and the impact to insurers and their customers,â said Majesco CEO Adam Elster. âLike many of the people who attend this conference, Brian is hyper-aware of the disruption that is happening across the insurance industry. He has some incredible insights in terms of leveraging these changes to drive innovation and capture market opportunity.â
Marketing Land – 2019 Mobile Marketing Predictions From Industry Veterans
Brian Solis, principal analyst and futurist at Altimeter, author of X: The Experience When Business Meets Design. âMobile marketing becomes less of marketing as we know it and more focused on CX and customer journeys. Instead of upgrading touchpoints, marketing reimagines existing funnels for mobile mindsets, behaviors and expectationsâŠnot just devices. Mobile signals feed a new âdata as a serviceâ model where marketing aligns with business functions to drive unified performance and growth.â
CNET – Google is Primed to Go Big at CES Again
“This is the Wild West,” said Brian Solis, an analyst with the Altimeter Group. “Google has to move aggressively and swiftly.”
Econsultancy – What Are âChange Agentsâ and Why Are They the Future of Organisational Culture?
The skills required to make someone a change agent are best summarised in the Digital Change Agentâs Manifesto, published by author and digital analyst Brian Solis. According to Solis, a change agent âcan rise from anywhere in the organizationâŠ.anyone who builds digital programs, infrastructure and capabilities as a part of their work or because they are passionate about digital can become a digital change agent.â
The manifesto also outlines four critical roles that change agents tend to assume some or all of within their organisations:
Data gatherer and storyteller
Influencer
Relationship builder
Champion
All of these are functions that, in Solisâ words, âactively foster agility, instill confidence, and promote communication and collaborationâ.
IoT For All – The New IoT Era Requires Better Standardization
âWe are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI (Artificial Intelligence), and machine learning to evolve rapidly in a way weâve never seen before.â â Brian Solis, Altimeter Group.
audiense:resources – Who runs the social intelligence world?
Extracting data from 1,046 of the most important public figures, the largest influencers of professionals in the space, Brian Solis was in good company, named #4 among the top 10 Macro Influencers for the audience of Social Intelligence professionals, Elon Musk being #1, and Guy Kawasaki being listed as #6.
Forbes – Influence And The Influencer: Persuading Audiences Through Social Identity
There are plenty of other approaches to determining influence. According to digital analyst Brian Solis, âInfluence is the ability to cause desirable and measurable actions and outcomes.â
CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brandâs social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.
Inventiva – Online marketplaces must go beyond sales to experiences
Thatâs the sweeping conclusion of a new report called âThe State (and Future) of Digital Marketplaces,â produced by Altimeter principal analyst Brian Solis and published by marketplace technology company Kahuna. More than just selling a product, these platforms will increasingly need to find ways to simplify and integrate the entire customer experience, from discovery to purchasing to delivery.
âItâs an economy with experience as a service,â Solis said. âThat facilitating of transactions just isnât going to be enough for the success of marketplace anymore.â
