Studying the impact of innovation on business and society

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Why Innovation Is Key To Engaging “Generation C”

Why Innovation Is Key To Engaging “Generation C”

Retail TouchPoints (RTP), the premiere online publishing network for retail executives, conducted an exclusive Q&A with Solis before he delivered a keynote address titled ā€œFrom Iteration to Innovation: How Top Brands Are Surviving and Thriving in Digital Darwinismā€ at the 2019 Retail Innovation Conference. Believing that using smartphones ā€œrewires your brain to essentially move faster, makes you a lot less patient, and has created a lot of ā€˜accidental narcissism,ā€ Solis revealed why itā€™s so vital for retailers to keep up…

Mount Bonnell Media Interviews Brian Solis at SXSW 2019

Mount Bonnell Media Interviews Brian Solis at SXSW 2019

An interviewer from Mount Bonnell Media serendipitously ran into Solis at SXSW 2019 and this encounter soon led to a brief but impactful interview about the inspiration for Lifescale. Solis introduces himself and explains that heā€™s helped launch over a thousand startups and had three startups of his own in addition to his research career. He then discusses the distractions inherent in the world of social media and messaging apps. He says, ā€œWe think weā€™re getting a lot done, but…

Brian Solis Quoted in CNET SXSW Preview Article Coinciding With International Womenā€™s Day

Brian Solis Quoted in CNET SXSW Preview Article Coinciding With International Womenā€™s Day

Solis is quoted in a CNET article by Erin Carson titled ā€œSXSW 2019 Embraces #MeToo As International Womenā€™s Day Kicks Off.ā€ The piece highlights the fact that the music-film-media festival has a slate of sessions and panels that deal with diversity and inclusion, including a total of 50 sessions with ā€œwomenā€ in the title and 20 more with ā€œdiversity.ā€ They have names like Women in the World of Venture Capital, Diversity is the New Superfood, Black Women in Entertainment: The…

Brian Solis Quoted in Reference to Effective Coca-Cola Campaign In South African Article

Brian Solis Quoted in Reference to Effective Coca-Cola Campaign In South African Article

  Solis is quoted in reference to a successful Coca-Cola marketing campaign in an article by Tiisetso Maloma on the South African website Biz Community called ā€œThe Two Most Important Quotes in Marketing ā€“ Becoming and Authority and Expert in Customersā€™ Eyes.ā€ The article reads: ā€œIn 2015 it was estimated that the campaign increased Coke sales by 7% among young adults in Australia, and by 2% in the USA. The campaign is a success because it leaves people feeling something…

Brian Solis Photo Appears In Hawaii Public Radio Preview Of A Hawaiian Music Artist Participating in SXSW 2019

Brian Solis Photo Appears In Hawaii Public Radio Preview Of A Hawaiian Music Artist Participating in SXSW 2019

A photo of Solis conducting the keynote at SXSW 2018 appears in an article by Hawaii Public Radioā€™s (HPR) Noe Tanigawa interviewing luminaries about Hawaiian participants in the 2019 event, including the stateā€™s lone musical representative, ukulele virtuoso Taimane. The photoā€™s caption reads: ā€œDigital analyst Brian Solis studies disruptive technology and its impact on business. He delivered the keynote at SXSW 2018. The article features Q&A with Phil Tripp, SXSWā€™s Senior Market Development Manager for Australia, New Zealand and Hawaii;…

Brian Solis Listed In SXSW Interactive 2019 Session Guide

Brian Solis Listed In SXSW Interactive 2019 Session Guide

A Linkedin preview piece called ā€œYour SXSW Interactive 2019 Session Guideā€ by marketing and strategy leader David Berkowitz mentions friends and innovators attendees should not miss, including Solisā€™ featured session on March 12 at 11 a.m. Read the entire article here: https://www.linkedin.com/pulse/your-sxsw-interactive-2019-session-guide-david-berkowitz/

Brian Solisā€™ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas

Brian Solisā€™ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas

Solisā€™ article ā€œMarketing and CX Enter the Age of Machine Learning, But Are Businesses Readyā€ is mentioned and linked to in an article on Linkedin Marketing Solutions blog by Steve Kearns called ā€œWhatā€™s Trending: Ideas to Inspire Your Content Marketing.ā€ Solisā€™ article is at #10 on a list of ā€œWhat Marketers Were Reading and Sharing Most This Week.ā€ Kears introduces it by writing, ā€œWe wrap up this week with an interesting read from Brian Solis on machine learning and how…

Brian Solis Discusses ā€œLifescaleā€ On Daily Video Podcast ā€œDigital Trends Liveā€

Brian Solis Discusses ā€œLifescaleā€ On Daily Video Podcast ā€œDigital Trends Liveā€

  Solis had the opportunity to discuss his book Lifescale: How to Live a More Creative, Productive and Happy Life during an interview with Greg Nibler of the daily video podcast Digital Trends. Ā  He spoke about his background studying disruptive technologies and their impact on business and markets and the irony that somewhere along the way, he fell victim to those technologies. Lifescale, he explains, is about getting back on the path to focusing, breaking distractions and better routines…

Brian Solisā€™ Report ā€œThe State of Digital Transformation 2018-19ā€ Is Referenced in Enterprise Irregulars Article on Digital Transformation

Brian Solisā€™ Report ā€œThe State of Digital Transformation 2018-19ā€ Is Referenced in Enterprise Irregulars Article on Digital Transformation

In a dense, fact filled Enterprise Irregulars article titled ā€œDigital Transformationā€™s Missing Link Is Zero Trust,ā€ author Louis Columbus mentions Solisā€™ ā€œexcellentā€ report, ā€œThe State of Digital Transformation, 2018-19 Edition,ā€ to support his conclusion that digitally transforming any business with the with the customer first leads to greater growth. Before discussing some of the challenges inherent in achieving effective digital transformation, he includes a graph that Solis included in the report as well: Read the entire article here: https://www.enterpriseirregulars.com/134893/digital-transformations-missing-link-is-zero-trust/

Brian Solis Quoted At The Top of an International Policy Digest Article On Innovation

Brian Solis Quoted At The Top of an International Policy Digest Article On Innovation

  In a cleverly written International Policy Digest (IPD) article (ā€œDonā€™t Tell Us How To Make Watchesā€) that is ultimately about the importance of innovation and a forward thinking, growth driven mindset in the corporate environment, authors Munr Kazmir and Brooke Bell enjoy mentioning the shortsighted folks and companies that missed out on major success and profits due to limited thinking. The piece begins with two key quotes that introduce the theme, including this from Solis: ā€œWe are looking at…

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