Tubefilter, the most trusted and widely read source for online video news, analysis, and events, caught up with Solis after he spoke at The Open Influence Summit to learn more about Lifescale and his new direction. Explaining how far social media has strayed from its original intent, Solis relays how a dozen years ago, he wrote a white paper for the Department of Defense about the potential to use social media to get more people involved in voting. What’s happened…
Brian Solis Offers Advice and Encouragement to San Diego Wildlife Startup Mammalz
Solis is quoted with words of encouragement and advice at the end of a San Diego Union-Tribune article about Rob Whitehair and Alex Finden, founders of a startup called Mammalz, an online social hub for seasoned filmmakers and other wildlife content creators. The site will be a social media like platform where artists can livestream nature content from wild locales, share creative short films, air podcasts or upload tiny snapshots of their adventures. After a discussion of the changes…
Solis Named One Of The Most Important CX Voices As Of May 2019
In an article paying respect to the Voices of CX podcast and its host, Worthix Chief Marketing Officer Mary Drumond, Solis – tapped as a guest on episode one of season two for his insight and influence in the customer experience field – is named one of the most important CX voices as of May 2019. The article’s writer, Dennis Wakabayashi, lists five CXers he’s heard on Drumond’s podcast that “you too may want to learn more about.” He writes…
Brian Solis to Keynote 2019 Open Influence Summit
Brian Solis is set to participate in a rare fireside chat at Open Influence Summit in Los Angeles on May 15th, 2019. The conversation will focus on his ground-breaking research into digital influence over the last 20 years and also dive into his latest series around what he calls “Influence 2.0.” Register
Brian Solis’ Concepts of Disruptive Technology Quoted In Liberty Technology Advisors Article On Digital Transformation
Solis is quoted at the very top of a Liberty Technology Advisors piece by Rich Farrell called “4 Unlikeable but Critical Facts About Digital Transformation.” The author introduces his premise by writing, “Disruptive technology has the potential to disrupt markets, behavior, and processes models.” Then he quotes Solis’s three concepts of disruptive technology: Iteration: doing the same things better Innovation: doing new things that create new value Disruption: doing new things that make the old things obsolete. Farrell…
Brian Solis Quote From Retail Innovation Conference (#RIC19) Featured In Retail TouchPoints Article
Solis is quoted in an article by the Retail TouchPoints Editorial Staff covering the fifth annual Retail Innovation Conference (#RIC19) titled “Quick Quotes from the Retail Innovation Conference.” The team provides a rapid-fire recap of some of the smartest quotes from the 50+ speakers who informed, provoked and entertained the attendees at New York City’s Convene May 6-8. Solis’ quote: “When you force mobile users to go through a journey that mimics ‘Web 1.0,’ consumers feel anxiety, stress and…
Retail Touchpoints Highlights Five Takeaways From Solis’s Keynote At The 2019 Retail Innovation Conference
Recapping Solis’s recent keynote in New York City, Retail Touchpoints reviewed the five innovative retail trends Solis says can help retailers stay ahead of the competition and keep up with consumers: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research for a unified view of the customer. Prioritize innovations that target the connected customer. Invest in cross-functional innovation pilots. Cultivate the necessary digital skills across the organization. Solis wrapped up by stressing the…
Brian Solis Quoted Extensively In A Venture Beat Article About The Implications of Nasty Online Rhetoric
Solis and Two Hat Security CEO Chris Priebe are the main sources of insight and information presented in an article by the Venture Beat staff entitled, “Nasty online rhetoric hurts brands and business, not just our sense of niceness, based on a VB Live presentation. The piece kicks off with a quote from Solis, whose book Lifescale is also mentioned: “I want to quote the great philosopher Ice-T, who said recently, social media has made too many of us…
Brian Solis Discusses The Negative Impact Social Networks Have On Creativity at ProXXIma 2019
In a Portuguese language article by Salvador Strano about Solis’ appearance at ProXXIma 2019, he is quoted as saying “social networks have taken our creativity.” The piece talks about Solis’ journey of discovery that led to writing Lifescale and discusses his conclusion that yes, social networks influence the human brain – and not positively. Solis is quoted: “What was taken away from us was the ability to be creative the way we were. Living life on a screen makes it…
Brian Solis Defines “Digital Marketing Transformation” In The Financial Brand Article On Digital Challenges For Financial Marketer
Solis’ definition of “digital marketing transformation” is used as a foundational element in an article titled “4 Digital Challenges Financial Marketers Must Overcome Immediately” by Jim Marous, Co-Publisher of The Financial Brand and owner/publisher of the Digital Banking Report. Marous prefaces the Solis reference by writing, “Most challenges revolve around the digital marketing transformation that is occurring in the banking industry. While some organizations have embraced the changes required, many more organizations struggle with many of the components of…
