In an article by Scott Brinker on MarketingLand, Brian Solis was announced as the keynote speaker at MarTech, taking place April 15-17, 2020 in San Jose. Brian will address one of the biggest challenges facing modern marketers: Digital Noise. Bringer notes that, “Delivering consistently terrific customer experiences across digital channels is the Holy Grail of MarTech. But all those touchpoints create a ton of clutter.” Solis’ keynote, The Distracted Customer: How to Connect the Dots Between MarTech, Marketing Operations, and…
Brian Solis’ Lifescale Featured on Slovenia’s Marketing Magazin (sic) Site
Solis and his book Lifescale are featured in an article (originally written in Slovenian) called “Brian Solis on ‘Living on a scale.’ The piece mentions the book and his series of lectures, which the author calls “Living on a Scale.” The author writes, “The book Life on the Scale was written by Solis because he wanted to better control technology and his own future. 36 percent of Millennials and Generation Z members say that they spend two or more hours…
Brian Solis Speaks Out on Personalization in The Marketing Associates Article On Big Data
Solis is quoted extensively in a piece on The Marketing Associates site by Brandon Baril entitled, “How Is Big Data and AI Helping Online Retailers Compete Amid Digitalization?” The author states his premise up front and quickly supports it with a Solis quote. He writes, “As physical retailers keep on competing against online competitors, some are searching out services that leverage big data and personalization to increase e-commerce sales.” Solis, speaking to TechRepublic is quoted as saying, “During the emergence…
New Book Leads to New Call for Empathetic Leadership in an Era of Digital Distractions
In case you didn’t know, I have a new book out and it’s a little different than anything I’ve published to date, Lifescale: How to Live a More Creative, Productive and Happy Life. I’ll be completely transparent with you. Some wondered, myself included, if writing a book about digital distractions and how to recenter yourself without disconnecting would be healthy for my keynote speaking and professional research/advisory. Some felt that it would distract from my brand as as a thought leader in digital transformation,…
Brian Solis Interviews Former North American EVP & CMO of Nestle Waters About Using Technology to Better Understand Their Customer Journey
In a Clickz.com article by Jacqueline Dooley called “How Nestle Waters uses marketing technology to drive growth, the author draws on an interview Solis did with Antonio Sciuto, the former North American EVP & CMO of Nestle Waters. In the interview, he explains some of the ways NW was using technology to better understand their customer journey at that time. The interview grew out of research that Solis’ firm Altimeter did on Digital Darwinism, which revealed that the most digitally…
Talking Influence Article on Instagram Hiding Likes Includes Response Quote From Brian Solis
Solis is quoted among numerous industry experts in a Talking Influence piece by Joele Forrester on Instagram test hiding like counts globally – and what the change could mean for the future of the social media platform. The article is called “Industry Responds to Instagram Hiding Likes.” Forrester begins by explaining that back in April 2019, Adam Mosseri, CEO of Instagram, announced that Instagram will be testing hiding likes from the public eye in certain countries. While the platform has…
Thinkers 360 Prediction Series Includes Insights on Digital Transformation From Brian Solis
Having recently published their Top 20 Global Thought leaders and influencers on digital transformation, Thinkers360 asked a selection of their global influencers about their predictions for Digital Transformation in 2020. Solis is among 14 that they quote. Solis says, “In 2020, digital transformation will start to become synonymous with business modernization and innovation. Companies are still investing in the ‘digital’ side of digital transformation, i.e. cloud-enabled platforms. In 2020, we will see the expansion of internal stakeholders beyond CIOs to…
Banking Transformed Podcast Features Brian Solis Talking about how his “Lifescale” Concepts Can Transform Organizations
Solis appeared recently on the Banking Transformed Podcast, hosted by Jim Marcus, which runs on The Financial Brand Platform. The title of the introductory article preceding the podcast recording is “Personal Growth During Times of Digital Disruption. Digital disruption is impacting today’s worker more than ever, with sociologists believing that today’s worker will need to ‘reinvent themselves’ several times during a career in the future. While maintaining the status quo provides a temporary comfort zone, personal disruption can dramatically…
Brian Solis Quoted in Outside Online Piece About Judging People for Using Phones Outdoors
Solis is quoted several times in an article by Marissa Stephenson on Outside Online titled “Let’s Stop Judging People For Using Phones Outdoors.” Using personal experience about “tech shaming,” her premise is that we shouldn’t judge people for not being purists when it comes to running, camping or participating in outdoor activities. Incorporating podcasts, music or entertainment into those activities are a matter of personal preference and should not be judged. She quotes a 2014 study from the University of…
Themediaonline Article on Client/Agency Relationships References Brian Solis’ “Digital Darwinism”
In an article on Themediaonline by Herman Degener titled, “We need to like you: why client/agency relationships matter,” the author makes reference to Solis’ concept of “digital Darwinism.” He mentions it after discussing the premise of the article in a question: “Just how relevant, or valid, is the client-agency relationship these days?” Degener writes: “There’s a saying that Brian Solis coined called digital-Darwinism, it’s when technology and society evolves faster than humans. Scary, I know. But similar to how we…
