In an article called “Could Your Business Die from Digital Darwinism: Brian Solis Reveals,” Solis discussed these issues with Adam Franklin, an international social media speaker and marketing manager at @Bluewire Media, the Australian based web strategy firm he co-owns. Solis defines digital Darwinism as this era when society and technology are evolving faster than the ability for many businesses to adapt. He says, “We’re seeing businesses incorporate new technology into the organization, but it’s not just a technology solution….
Brian Solis Is Interviewed On Revoo Blog Podcast People Tell Richard Stuff
Solis was interviewed by Reevoo Founder and entrepreneur Richard Anson, who on his podcast People Tell Richard Stuff tracks down the marketers, businesspeople and characters he admires for a half-hour chat about how they got started, where they’re going and what’s happening in their industry. Solis and Anson covered a wide range of topics: Online/offline mergers and acquisitions (like Amazon/Whole Foods) and the strategy behind them; Why removing beers from the office can be a fatal move; Digital transformation done…
Brian Solis Interviewed By CMO Ahead of His Appearance at Adobe Summit EMEA
In an article called “#MillennialMarketer Live Chat With Brian Solis,” writer Simon Morris, Director, Demand & Content Marketing, Adobe Systems Europe, interviews Solis ahead of his appearance at the Adobe Summit EMEA. At the event, Solis discussed “The Human API – Plugging into the Source of Human Engagement.” Solis spoke as part of the Innovations and thought leaders track, sponsored by CMO.com. The piece includes an interesting quote about millennials by Solis: “Millennials are different as customers but they’re also…
Brian Solis Tells MyCustomer How To Identify and Establish A Brand’s Moments of Truth
In an article by MyCustomer editor Chris Ward, Solis discusses the elements to consider in the process of establishing a brand’s moments of truth. Ward begins by mentioning the four moments of truth that can help businesses improve customer experiences, as Solis chronicled in his 2013 book “What’s The Future of Business?” These are: Zero Moment of Truth: The term coined by Google to explain the event in which people now search for information online and make decisions about brands…
Brian Solis Featured in Weekly Roundup of Multi-Media Hack the Process Contributors
Solis is included in a weekly audio and video roundup by Hack The Process (hacktheprocess.com) of contributions from process hackers who have been guests on the “Hack The Process” podcast with M. David Greene. The roundup mentions a written article Solis contributed called “The Generation Gap is Getting Old,” with the summary, “The generation gap seems to be dividing us all but in Brian Solis’ latest article, he suggests that older generations should be more understanding of millennials and centennials…
X by Brian Solis Is an Acclaimed Crash Course in Architecting Great Experiences – and a Must Read for Any Executive or Designer
Solis’ highly influential book “X: The Experience When Business Meets Design” met with great critical acclaim from top organizations upon its release. :This isn’t just a book, it is an experience. But more than that, you will learn from one of the more creative and brilliant business minds of our time.” – Forbes.com “The best customer experience book of the Year Has arrived” – Inc. “In math, x represents a variable to be solved for. in business, the x…
Brian Solis Quoted Extensively in CMO Article On Real Customer Engagement
Solis’ belief that the “marketing function itself” needs to be reinvented is at the core of his discussion with CMO contributing writer Mercedes Cardona in her article “Real Customer Engagement ‘Takes a New Narrative.’ The foundation of her thesis is a quote in a new Altimeter Report that “Brands that leverage technology and data to be most visible in digital media when consumers are “mentally available” will live to see tomorrow.” The report, “Digital Experience Innovators: How Leading CMOs and…
Brian Solis’ Co-Authored Digital Culture Challenge Report Cited In The Financial Brand Article On Digital Transformation in Banking
The report “The Digital Culture Challenge: Closing the Employee Leadership Gap” from Capegemini in partnership with Solis is cited by Jim Marous, Co-Publisher of the Financial Brand and Owner/Publisher of the Digital Banking Report in his article “Culture Key to Digital Transformation Success in Banking, Not Technology.” It appeared on The Financial Brand site. According to the report, corporate culture is the culmination of how a company works and operates. It is composed of the collective experiences of employees –…
Apple News Features Article by Brian Solis, ‘Five Ways To Improve Your Productivity’
In an article on Apple News that originally appeared on the Quora site, Solis explains “Five Easy Ways to Improve Your Productivity.” He starts by recounting the story that led to his writing of Lifescale. The advice he says has helped boost his productivity dramatically is: Work in Sprints. He writes, “It’s impossible to go from being easily distracted to suddenly having complete concentration all day long. You can’t fix this problem cold turkey. Instead, it’s best to take incremental…
Brian Solis, a Keynote Speaker of the PMK, Speaks to German Human Resources Manager Site
Brian Solis is interviewed about human resources in the digital age in an article titled “Give Human Resources the Human Back!” on the German-based Human Resources Manager site. Introduced as a keynote speaker of the PMK, Solis is asked about the effects of digitization. From a German translation, he says, “The problem is that HR-ler sometimes overlook or even undermine the “human” in “human resources”. One must not forget: Ultimately, so-called human resources is a construct that was developed decades…
