TechRepublic’s Macy Bayern covered the release of Frost & Sullivan’s latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” To add expert perspective to these important trends, Bayern reached out to digital analyst and futurist Brian Solis. The article features highlights from their excellent conversation. The unabridged transcript of their discussion is here. The retail (44%) and transportation (43%) industries are leading the pack in digital transformation. “Frost & Sullivan define digital transformation in a very traditional sense,…
Brian Solis to Keynote Cisco and Local Measure Event, Creating Humanized Experiences for a Digital World
Digital anthropologist and futurist Brian Solis will keynote a special event focused on customer experience and experience design at the University of Nevada, Las Vegas. The event is hosted by Local Measure and Cisco and will be attended by hospitality executives.
X Ranked Number 6 Best Mobile Marketing Books of All Time by Bookauthority
“X: The Experience When Business Meets Design“, made it to BookAuthority’s Best Mobile Marketing Books of All Time list, ranked at #6! BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition. The book is available for purchase on Amazon. p.s. Thank you Lee Odden!
USA Today Features Brian Solis’ Take on Community, a New Text-Based Platform for Celebrities
In an age where the target of social media algorithms continues to move with increasing speed, one service aptly named “Community” is allowing celebrities and business leaders to keep their base engaged by communicating directly with fans and consumers via text. Is this a good thing? USA Today reports that according to digital analyst Brian Solis, the answer is “yes” – for now. “Text creates a closer sense of belonging and engagement” that appeals to fans, Solis says, noting that the…
Brian Solis Identifies the Stall Behind Digital Banking Transformation
Following a report on the state of digital banking that found a “recipe for failure” in today’s banking ecosystem in regard to digital transformation, The Financial Brand turned to digital analyst Brian Solis for his assessment of the reason behind the industry’s stall. The Financial Brand writes: “According to Solis, companies that say their digital transformation efforts are focused on specific business units or disciplines are typically in the early stages of digital transformation. In these companies, resources are concentrated…
The Financial Brand Explores The Reasons Why Most Digital Banking Transformation Efforts Have Stalled
According to The Financial Brand… While there is an almost universal awareness of what needs to be done to digitally transform financial institutions, research from the Digital Banking Report shows that the progress is still slow to non-existent at most organizations. This is a recipe for failure in today’s banking ecosystem. The report, sponsored by Pega, includes a quote from leading digital analyst Brian Solis… According to Brian Solis, companies that say their digital transformation efforts are focused on specific…
Beauty Packaging Cites Brian Solis’ Digital Trends Research Published at CES 2020
In an article that details the big splash of beauty tech at CES 2020, Beauty|Packaging referred to new research published by Brian Solis at the event. — As products become ‘smarter’ and brands are more data-driven than ever, marketers should strive to be empathetic and “human-centered,” advises Brian Solis, a digital analyst, speaker and author. Solis says marketers should strive to create “Ignite Moments,” which ranks second on his list of 11 Digital Trends Shaping Customer Experience and Brand Innovation…
MarketingTech’s 2019 Year in Review Includes Lifescale by Brian Solis
MarketingTech’s James Bourne takes a stroll down memory lane, exploring some of 2019’s biggest trends. 2019 in digital marketing, through the reporting eye of MarketingTech, has seen something of a two-pronged approach. While the exploration of emerging technologies and their use cases, from voice search to AI to blockchain, continues, it has been tempered with a more measured and nuanced focus. While this publication found plenty of column inches to tell the stories those making the most of their technological…
MarketingTech’s Editorial Team Taps Conversation with Brian Solis as a ‘Highlight from 2019’
The editorial team of MarketingTech News tapped the site’s conversation with the digital analyst as a highlight of 2019, a year that the site noted “saw tightening regulations on influencer marketing and social media, as well as a wider exploration of the psychological and ethical effects of both.” Pointing to James Bourne’s May 2019 piece on Solis titled Digital Wounds Run Deep, the editorial staff of the marketing and digital media site noted his observations on psychological manipulation of the…
Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes
A globally significant piece on UK platform MarketingTech titled “Instagram confirms it is hiding likes in the US: The agency and analyst perspective,” includes Brian Solis’ insights on the impact of the social media platform’s decision to – in some instances – begin hiding “likes” and other information from the followers of Instagram account members. The piece quotes Instagram CEO Adam Mosseri, who stated that while many users will be able to see the number of likes a particular post…
