Studying the impact of innovation on business and society

Press

FranceSoir: La gƩnƩration N: un nouveau type de consommateur transformƩ par la pandƩmie

FranceSoir: La gƩnƩration N: un nouveau type de consommateur transformƩ par la pandƩmie

L’épidĆ©mie de coronavirus, accompagnĆ©e de mesures de protection sanitaires inĆ©dites, a considĆ©rablement changĆ© les habitudes et les rĆØgles de vie en sociĆ©tĆ©. Aux Ɖtats-Unis, pays de la sociĆ©tĆ© de consommation par excellence, Brian Solis a dĆ©veloppĆ© le concept de laĀ gĆ©nĆ©ration NĀ pour dĆ©crire un nouveau type de consommateur, complĆØtement tournĆ© vers le digital, nĆ© pendant la pandĆ©mie de coronavirus. Les personnes peu connectĆ©es rejoignent les gĆ©nĆ©rations Y et Z Brian Solis, expert en Ć©conomie digitale et analyste en innovation pour Salesforce,…

Mandarin Virtual amb Brian Solís, un dels majors experts al món en transformació digital i innovació

Mandarin Virtual amb Brian Solís, un dels majors experts al món en transformació digital i innovació

Digitalitzar-se o morir. Si alguna cosa no ha aturat la pandĆØmia provocada per la Covid-19 són elsĀ plans de digitalització de les empreses. Al contrari, s’estĆ  convertint en unĀ accelerador de la transformació digitalĀ de les organitzacions. LaĀ innovació ha permĆØs reduir part de l’impacte provocat per l’expansió del virus i mitigar alguns riscos. D’altra banda, les possibilitats delĀ teletreballĀ han contribuĆÆt a frenar les aturades de producció i a donar continuĆÆtat a molts processos clau per a nombroses empreses. Per afrontar laĀ transformació digitalĀ de la manera mĆ©s efectiva…

The Future of Retail: Inspiring Innovation In The Novel Economy

The Future of Retail: Inspiring Innovation In The Novel Economy

Since the dawn of COVID-19, brick-and-mortar retail has been thrust into yet another level of disruption. From e-commerce to mobile to social media to apps to a global pandemic, retail can’t seem to catch a break. But now, maybe they can. Consumers are now, not only increasingly digital first, they’re bound by a somatic marker that is COVID-19. The future of retail isn’t what it used to be. In this 50 minute, yes, almost one hour, conversation with Alicia Esposito…

Customer Contact Week: To Transform Your Business, You Must Urgently Transform Customer Service

Customer Contact Week: To Transform Your Business, You Must Urgently Transform Customer Service

Brian Solis, Global Innovation Evangelist at Salesforce joined Lisa Griffen, SVP Enterprise Access at Thomas Jefferson University & Jefferson Health, Carolina Aramayo, SVP Contact Center Transformation, BBVA USA< and Pam Oliver Senior Correspondent and FOX NFL Reporter. The immersive and interactive digital conference includes content on business continuity planning, post COVID-19 operations, expanding digital services, and more key topics that will provide you with the tools necessary to navigate current challenges contact center and CX leaders are facing. The event…

Brian Solis to Keynote IAA Creativity4Better, The Engine for Economic Revival

Brian Solis to Keynote IAA Creativity4Better, The Engine for Economic Revival

Brian Solis will keynote the IAA Global Creativity4Better conference. Brian will present his new research that documents the rise of Generation-Novel (Generation-N), an evolving cross-generational customer segment born in the era of COVID-19. He believes that understanding this psychographic customer segment will be the fuel for the engine for economic revival. Please register here.

Imagining a New Era of Restaurant Experiences by Reinventing the Restaurant Industry

Imagining a New Era of Restaurant Experiences by Reinventing the Restaurant Industry

How different could the restaurant scene look in just the next handful of years? Let’s find out… Today’s customers live a connected lifestyle, more so now with a global pandemic shutting normal life down. Connected customers expect all of the conveniences and perks that come with the on-demand economy. They’re not only connected and always-on, they’re impatient, self-interested, distracted, and seeking experiences that mirror their favorite services and apps across every industry. If you opened a restaurant today, what could…

Designing for Digital-First Customers: Focus on experience as a driver for breakthrough innovation

Designing for Digital-First Customers: Focus on experience as a driver for breakthrough innovation

Just months before the pandemic, I joined Comcast innovation executives, eWeek, and a host of CX experts to explore the next trends in CX and digital innovation. Following the roundtable discussion, I joined my friends at The Cube and Silicon Angle to dive deeper into conversations about shifting consumerism, the role of innovation in digital products and services and also digital experience design, as well as measuring ROE (return on experiences). Post Pandemic, the conversation seems like it happened a…

Brian Solis’ Rally Against the Digital Pandemic Among LinkedIn’s 20 Big Ideas for 2020

Brian Solis’ Rally Against the Digital Pandemic Among LinkedIn’s 20 Big Ideas for 2020

How vital will your ability to focus be in the coming year? According to the editorial staff at LinkedIn, it will be your most important skill for 2020. ā€œAfter a decade of profound change, professionals are taking stock and questioning the world we built and the values that drive us,ā€ LinkedIn’s editorial staff notes in a piece titled 20 Big Ideas That Will Change Your World in 2020. Of those 20 ideas, the professional networking website outlines (that includes Brexit…

Brian Solis Lauded for Bringing Fresh Insight as Keynote Leadership and Innovation Speaker

Brian Solis Lauded for Bringing Fresh Insight as Keynote Leadership and Innovation Speaker

ā€œFinding the right speaker can make or break the success of your event,ā€ noted ReadWrite’s Brad Anderson in a piece on the Connected World and IoT media platform profiling popular keynote speakers who are leading their industries. Ā ā€œConsider choosing a speaker specific to your industry for a personalized experience that will resonate with your audience,ā€ Anderson notes in a list that named Brian Solis among 7 Keynote Leadership Speakers Bringing Fresh Insight to Their Industries. Brian Solis Brian Solis has…

5G Wireless Technology Holds ā€˜Possibilities No One Has Imagined,’ Solis Tells Inc.

5G Wireless Technology Holds ā€˜Possibilities No One Has Imagined,’ Solis Tells Inc.

Digital analyst Brian Solis put his forecasting skills to use for Inc.’s Kimberly Weisul in a piece on the future of 5G technology titled 5 Ways to Find the Next Billion-Dollar Business Idea on the Order of a Google or Netflix. Ā ā€œThere are possibilities no one has imagined.ā€ Solis told Inc. “The new killer apps will build upon that,” he says, mixing elements of virtual and augmented reality in what’s known as mixed reality. On the subject of the supercharged…

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