Businesses in every industry are encountering a new set of challenges and opportunities as they seek to forge lasting relationships with a newly emerging generation of connected consumers who have varied interests, needs and expectations. This is precisely why we recently invited several leading Customer Experience experts, technologists and industry thinkers to our CX Innovation Day roundtable event at the Comcast Silicon Valley Innovation Center, where we had an engaging dialogue about new dimensions in CX innovation. With eWeek’s editor-in-chief…
TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers
Industry thought leader on digital marketing and influence Lee Odden, TopRank listed Brian Solis in his latest list “5 Key Traits of the Best B2B Influencers.” Brian is referenced under “Popularity.” There’s no one formula for the perfect B2B influencer, but there are some common characteristics that B2B brands should look for in varying proportions according to what’s important to a program or activation. I call those characteristics the 5Ps of B2B Influence. Popularity While network size is not the…
Digital Analyst and Futurist Brian Solis to Keynote Georgia State’s Future of Marketing Conference
A new conference presented by Georgia State University’s Robinson College of Business will bring together senior marketing professionals from throughout the Southeast for a half day of learning with leading futurists and some of the nation’s most knowledgeable marketing executives. The Future of Marketing Conference will feature Brian Solis was announced as the opening keynote. Brian will share a brand new speech on the rapid rise of distracted consumerism and the future of experience design. Brand and marketing executives can…
NCTC Winter Educational Conference Features Brian Solis as Keynote Speaker
Digital anthropologist and futurist Brian Solis will keynote NCTC’s Winter Educational Conference in Las Vegas. His topic, “The Rise of Digital Darwinism and How Broadband and Cable Operators Can Thrive” will challenge and inspire executives to lead the way forward.
TechTarget Asks Brian Solis About Google’s Meena AI Chatbot and Its Role in CX Innovation
TechTarget’s Don Fluckinger rounded up industry experts to explore Google Meena’s next-generation conversational AI. He always brings together a great group for a productive and thoughtful conversation. Leading digital analyst Brian Solis believes that Meena represents a potentially significant leap forward in conversational AI. Today, chatbots are largely used in rule-based engagements, sitting on top of structured data to perform a set of limited operations. They connect customers to common information or facilitate everyday transactions. In the more effective cases, AI is…
SAP’s The Future of Customer Engagement and Experience Spotlights Brian Solis’ Thoughts on Customer Data, Privacy and CX
On Twitter, SAP hosts regularly hosts the #CXTweetChat where experts gather to discuss the top trends in customer experience. In a recent Tweet Chat, Brian Solis joined to share customer data, privacy and marketing as CX. Tracey Wallace captured the entire conversation for SAP at The Future of Customer Engagement and Experience. Call it traction. Call it swing. Call it group think. Whatever you call it, there’s something magical about an organization all working toward the same end goal. Perhaps…
TechRepublic Features Brian Solis in Story About Digital Transformation Trends
TechRepublic’s Macy Bayern covered the release of Frost & Sullivan’s latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” To add expert perspective to these important trends, Bayern reached out to digital analyst and futurist Brian Solis. The article features highlights from their excellent conversation. The unabridged transcript of their discussion is here. The retail (44%) and transportation (43%) industries are leading the pack in digital transformation. “Frost & Sullivan define digital transformation in a very traditional sense,…
Brian Solis to Keynote Cisco and Local Measure Event, Creating Humanized Experiences for a Digital World
Digital anthropologist and futurist Brian Solis will keynote a special event focused on customer experience and experience design at the University of Nevada, Las Vegas. The event is hosted by Local Measure and Cisco and will be attended by hospitality executives.
X Ranked Number 6 Best Mobile Marketing Books of All Time by Bookauthority
“X: The Experience When Business Meets Design“, made it to BookAuthority’s Best Mobile Marketing Books of All Time list, ranked at #6! BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition. The book is available for purchase on Amazon. p.s. Thank you Lee Odden!
USA Today Features Brian Solis’ Take on Community, a New Text-Based Platform for Celebrities
In an age where the target of social media algorithms continues to move with increasing speed, one service aptly named “Community” is allowing celebrities and business leaders to keep their base engaged by communicating directly with fans and consumers via text. Is this a good thing? USA Today reports that according to digital analyst Brian Solis, the answer is “yes” – for now. “Text creates a closer sense of belonging and engagement” that appeals to fans, Solis says, noting that the…
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