Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. It’s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But it’s not just about tech and the…
December 2020 is LifeScale Month 🙌: Let’s Make 2021 a More Creative and Happier Year
Dani Saveker developed Visual Synopsis to capture inspiring content in a beautiful, simple and memorable way. Did you know that half the human brain is directly or indirectly devoted to processing visual information? The brain can identify images seen for as little as 13 milliseconds. At least 65% of people are “visual learners.” In 2019, Dani Saveker, CEO and the founder of GLAS, and creator of Visual Synopsis, read LifeScale: How To Live a More Creative, Productive, and Happy Life. It…
How B2B Influence Adds Value to Business Customers
Lee Odden and I have been friends for over a decade. He’s super smart, a pioneer in digital discovery and influence, and a wonderful human being. We recently worked together on the 2020 State of B2B Influence Marketing Report. And, to celebrate its launch, we shared a moment together diving into the world of B2B influence. I wanted to share it with you here…transcript and video below. In Episode 9 of Inside Influence, host Lee Odden of TopRank Marketing talks…
In these dark times, be the light: How to boost your business through innovation
In 2020, Emakina and I partnered on a special #FastTrack webinar to help brands become the light in these dark times. The conversation was titled, “How to boost your business through innovation in the current and future context.” Leading up to the event, Luc Malcorps of Emakina and I explored topics in the webinar, but also work leading up to COVID-19 that may prove more meaningful now than before. I hope this helps you… The Covid-19 crisis unhinged society and…
Humanly Possible: A LifeScale Approach to Scaling Your Life Toward Creativity and Happiness
I’ve known Bryan Kramer and Courtney Smith Kramer for many years now. We’ve become real world friends, plus our families spend time together. Truth is, it’s never enough time. Bryan invited me to be on his podcast, “Humanly Possible.” What a special time. I’d like to share it with you. IN THIS EPISODE: Persuasive design Reverse engineering the addiction to social media Helping businesses navigate these unprecedented times QUOTATIONS FROM THIS EPISODE: “It wasn’t a big leap of faith at…
This is not the new normal or the next normal: that’s for everyone else
We talk about the ‘new normal’ or the ‘next normal’, but for world-renowned digital anthropologist and author Brian Solis, ‘normal’ was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers. I recently…
May I Have Your Attention, No, May I Have Your Intention Please?
My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is not something I take lightly. I asked if it would be okay to share the foreword upon release of the book and he said, “of course.” Unfiltered Marketing…
How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses
TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited transcript of their conversation. Karen Roby: How our lives have changed since we last talked! This is why I was really glad to talk to you today, because Generation N! This is a concept I want you to explain, and tell everybody,…
Redefining the human-centred approach to marketing
Via CMO… We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims. “We have to learn, whether that’s in retail or in brand, how to deliver a much more impactful experience, not just for someone who’s connected, but for someone who’s emotionally, subconsciously and intellectually moved because of a global pandemic,” Solis explained during this…
10 Quotes to Enrich Your Customer Experience
Mercí Thierry Spencer Transcript in French (via Google Translate): rien de tel qu’une bonne situation pour s’inspirer et partager des convictions autour de soi je vous propose une sélection de dix citations pour enrichir votre expérience client les gens ne se souviennent pas toujours de ce que vous dites ni même de ce que vous faites mais ils se souviennent toujours de ce que vous leur avez fait ressentir my angel ou écrivaine poétesse actrice et militante américaine ne pensais…
