Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the âphygitalâ world that marries our physical and digital presences, content is ubiquitous. Only by offering content through the lens of context can marketers achieve relevancy to todayâs uber-connected consumer. Beacons, sensors and the Internet of Things (IoT) are moving marketing past the screen to the objects, places, and even the conditions (weather, holidays, sales) we occupy and experience in the real world. Contextual marketing…
Why your website (and CX) suck and how to better engage digitally-savvy consumers
I recently had an opportunity to speak with Juliet Stott of Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites in general, suck. It was such a fun and revealing conversation, that I wanted to share it with you here. I hope it helps you! Content: What has been the greatest disruption to marketing, and what impact has it had on the industry? Brian: Social is one of the disruptions,…
Why the future of corporate marketing may hang on the personal brand
Guest post by Mark W. Schaefer (@markwschaefer) I hate the term âpersonal branding.â And yet, personal branding may be the salvation of corporate marketing. Allow me to explain today why both statements are true! For the past few years Iâve been immersed in the world of personal branding as I wrote my new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. I started the process by exploring what the experts thought it meant…
Sharing a Personal Story – A Rare Glimpse into What Inspires Me and How I Got Here
Believe it or not, I’m a private person. I know it seems ironic. After all, I was one of the early group that worked to bring social media to the forefront in the early 2000s. But, I still tend to not share personal information online. I do however, share my work freely with everyone in the hopes of creating a community of betterment in business, government and society. There are rare occasions however when I do open up to share stories that…
![The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]](https://briansolis.com/wp-content/uploads/2016/12/a-change-e1403099627193-620x437.jpg)
The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]
It was the day after the U.S. election. I arrived in Copenhagen. I was tired. It near the end of a two week trip that took me to Munich, Amsterdam, Beirut, and London. But, I was also excited to attend Digital Copenhagen, a conference that explores digital trends affecting the future of business. My presentation was set to challenge conventional beliefs around several important technological and business trends. Before I took the stage, I joined the crew at TwentyThree to…
Dial M for M-Commerce: Why Nowâs the Time to Swipe Right for Mobile Revenue
Iâve said it before and Iâll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if youâve heard (or experienced) this one before⊠Youâre in the market for a new product. Youâre on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult…
Why Do Many Politicians Use Music Without Artist Consent
Guest post by Monica Corton (@momusing) Via The Guardian: Rock band Queen have lodged the latest protest against Donald Trump after the presidential candidate played the bandâs famous anthem We Are the Champions at the Republican National Convention. âAn unauthorized use at the Republican Convention against our wishes,â the British band said in a succinct statement posted on Twitter. Whatâs a songwriter to do when a song is used without authorization by a politician who espouses opposite views? This increasingly is becoming…
How to Be More Influential
Guest post by Jonah Berger (@j1berger), Professor at University of Pennsylvaniaâs Wharton School and author of Contagious: Why Things Catch On. This essay is based on his new book Invisible Influence: The Hidden Factors that Shape Behavior Who wouldnât want to be a bit more influential? Whether trying to nail that big interview, convince a client, or get the neighbor to finally trim their hedges, most people would love to be a bit more persuasive. So how do we do that? Imagine youâre stuck…
Marketing in the Selfish Economy
The future of marketing is incredibly selfish. It has to be. Weâre becoming a generation of accidental narcissists who want things our way, when and how we want it. But itâs not as bad as it sounds. Itâs just an inevitable effect of technologyâs impact on our lives. Itâs how marketing responds that counts. The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at…
How the New Music Moguls Write Their Own Rules
Guest post by David Deal (@DavidJDeal) author of the new [free] ebook, “The New Music Moguls“ How do you succeed in an industry that faces constant disruption? The music industry has been asking itself this question ever since Napster crashed the party. As it turns out, elite musicians such as Rihanna and Taylor Swift, who routinely earn millions year after year, have been providing answers all along. They write their own rules for success, including a willingness to use their music as…
