Studying the impact of innovation on business and society

Business Growth

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are Seeking

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are Seeking

Originally published on the Salesforce “360 blog“ Customers care about end-to-end experiences, not how your company is organized. Business leaders are quick to say that a connected customer experience is a major business priority. But the truth is that they are struggling to do it well. New data captures the gap between business and digital transformation and the integrated experiences customers desire. Countless growing departments, new services abound, and the truth remains: Customers have to see you as one company….

Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?

Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?

Executives across the globe are prioritizing investments and capabilities that help accelerate business growth.Ā According to McKinsey research, Ā 78 percent of CEOs are now banking on marketing leaders to drive growth. We aren’t talking about your everyday CMO, however. To drive business growth requiresĀ a new breed of 360 CMOs and marketers, those who take a holistic, data-driven, 360 approach to customer experience transformation and innovation. McKinsey’s research uncovered three elements, a ā€œgrowth triple playā€ of creativity, analytics, and purpose, that delivers…

McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose

McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose

Brian Solis joined McKinsey at Cannes Lions, the International Festival of Creativity, to debut research that explores the high performing organizations that prioritize the “growth triple play” of creativity, analytics, and purpose. The presentation is here (registration required). Key Findings: Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018ā€“19 (which increased to 2.7 times versus peers from 2019ā€“20)….

Entrepreneur: Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters

Entrepreneur: Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters

Adam Soccolich interviewed Brian Solis for the December 2021 issue of Entrepreneur. The article made the print edition and is also available at Entrepreneur.com (subscription required). Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters Consumer Behavior What will customers want or expect more of? Beyond the oft examined categories of millennials and centennials, a new generation of consumers that I call Gen N ā€” thatŹ¼s N for ā€˜novelŹ¼ ā€” are now driving business transformation. It comprises…

Special Report: A Blueprint for Becoming a Customer-Unified Company; Making the Customer’s Experience the Heart of the Enterprise

Special Report: A Blueprint for Becoming a Customer-Unified Company; Making the Customer’s Experience the Heart of the Enterprise

Customer experience is the number one priority as ranked by executives around the world. Even though most may say theyā€™re already ā€œcustomer-centric,ā€ the reality is that only 15% say they have both a single (360-degree) view of customer data and the organizational structure to make use of those insights.Ā  At Salesforce, I recently had the opportunity to work with Harvard Business Review Analytic Services (HBRAS) on a survey of 1,100 executives around the world exploring how to meet the future…

The New Playbook for the Future of Marketing and CX Will Be Written by You

The New Playbook for the Future of Marketing and CX Will Be Written by You

Recent McKinsey research uncovered a ā€œgrowth triple play,ā€ where successful companies integrate creativity, analytics, and purpose to deliver at least two-to-three times the growth of their peers. But even for those companies that used just one of the capabilitiesā€”either creativity, analytics, or purposeā€”they experienced an average growth rate of more than 6%. Those that added a second component saw growth rates climb to more than 7%. And for those that employed the full triple play, growth rates climbed to more…

Shifting Mindsets from Customer Experience to the Customer’s Experience

Shifting Mindsets from Customer Experience to the Customer’s Experience

I recently had the opportunity to partner with my colleague Jon Suarez-Davis on a fireside conversation for the CMO Club. What an incredible experience to hear from so many CMOs leading through change in these uncharted times.Ā  Jessica Denny summarized the conversation at CMO Perspectives and it’s well worth your time. Please take a moment to read (and share!) Thank you. The pandemic transformed us into a digital-first society, and now digital-first customers are driving total market transformation. World-renowned digital…

Frost & Sullivan: The Rise of ā€œGeneration Novelā€ aka Gen N and the Novel Economy

Frost & Sullivan: The Rise of ā€œGeneration Novelā€ aka Gen N and the Novel Economy

Frost & Sullivan recently presented a Webinar Week Series, consisting of five days of 30-minute virtual presentations designed to help participants generate effortless and efficient customer experiences. On Wednesday, June 17th Brian Solis, Global Innovation Evangelist, Salesforce, shared his insights and predictions about The Rise of Generation Novel aka Gen N and the Novel Economy. Read on for a summary of his key take-aways and heartfelt advice about letting go of the ā€œold normal,ā€ and looking ahead to new ways…

Employing an AI Futurist To Navigate the Post-Corona World

Employing an AI Futurist To Navigate the Post-Corona World

What does the world look like post-COVID? It’s an interesting question because the answer is limited to our own imagination and ideas of what was good and what wasn’t in the world before COVID (BC). As a contributor to Singularity University, I was excited to joinĀ Kris Ƙstergaard on his Corporate Innovation Podcast for SingularityU. In this thoughtful episode, we explored a new concept I’ve been pushing to employ the role of an AI Futurist to navigate the Post-Corona, aka the…

1 2 3 4 83