This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets, waves of industry layoffs, thefts, hacks, and SEC probes, it’s clear that web3 leaders and the supporting ecosystem must prioritize trust and safety, utility, and long-term value and community to encourage adoption. At the recent CMO…
Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia
Original article written by Brad Howarth, CMO What an extreme honor it was to visit Melbourne and Sydney after all this time. Following my presentation at the Salesforce Retail and Consumer Goods Industries Summit, I met with my new friend Brad Howarth of CMO Magazine. Over the course of one hour, we explored everything from the future of brands, the new role of marketing in 2030 organizations, and of course, the rising world of Web3 (Web 3.0), the next iteration…
The CMO’s Guide to Understanding the Future of Brands, Consumers, and Community in a Web3 World
Buckle up, marketers. You are in a front row seat on a ride to the next revolutionary iteration of the internet: Web3. Conceptually, Web3 is a decentralized, permissionless, trustless internet experience—not requiring the support of a trusted intermediary—that employs peer-to-peer interaction and meritocracy to put power and ownership in the hands of individuals rather than centralized entities. It’s envisioned as a digital space where services are operated, owned, and improved upon by communities of users. Concretely, Web3 is a new…
The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse
Video shot at The CMO Club Innovation Forum in West Hollywood, Calif. If you’re given the choice between being a consumer or a stakeholder of your favorite brand…, which would you choose? This is an important consideration for brands in the next web. Oftentimes brands and businesses in general think transactionally. Since the pandemic the digital transformation led to the digitalization of a lot of touchpoints in a customer journey. But if you think about that, where’re digitalizing the analog…
Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web
Originally published in Forbes My dear friends Chris Heuer and Kristie Wells asked me to open Web 3.1, a new unconference series they founded. The goal of the event was to explore ways to deliver the promise of web3. This article is inspired by the research that went into my presentation and the conversations that followed. You can watch the presentation here. Since October 2021, Google Trends data shows that “web3” as a search term started to take off. The…
Web3, a Decentralized internet, will evolve, but must first pass through a phase of disillusionment
Source: De Tijd, Roland Legrand, Translated Anthropologist and futurist of the digital world Brian Solis is optimistic about attempts to reform the web, make it more decentralised and give users more power. He warns, however, that this so-called web3 must first pass through a ‘valley of disillusionment’. The web is now ready for a third version, web3, a movement that aims to decentralise the internet and give users more control over their data and possessions. The blockchain plays an important…
De Tijd: ‘Decentraler internet komt er, maar moet eerst door fase van desillusie’
I had the opportunity to meet De Tijd’s Roland Legrand while in Brussels, Belgium. It was an incredible conversation that I’m sure could have led to a series of articles. Thank you for the honor, Roland. Source: De Tijd De antropoloog en futurist van de digitale wereld Brian Solis is optimistisch over de pogingen het web te hervormen, decentraler te maken en de gebruikers meer macht te geven. Hij waarschuwt wel dat dat zogeheten web3 eerst door een ‘vallei van…
What is the Metaverse? Defining the Metaverse as it Evolves
Even though the term is inextricably linked with web3, the popular virtual worlds often referenced today are closer to web2 in operation and business models than they are to a decentralized platform. Roblox, Fortnite, World of Warcraft, Meta (formerly Facebook) Horizon Worlds, Second Life, Decentraland, are all in their own way example of an evolving metaverse. The original term was coined by Neal Stephenson in his 1992 science fiction novel, “Snow Crash.” In it, he envisioned a place where humans,…
CRYPTOGLOBE: Beyond Money-Motivated Projects – The State and Promise of web3
via Siamak Masnavi of CRYPTOGLOBE On Monday (June 13), American serial entrepreneur and technology investor Kevin Rose commented on Ethereum, Web3, and the current crypto market conditions. Rose currently works as a partner at True Ventures, where he is focused on “blockchain (NFTs, cryptocurrency, DeFi), consumer internet, and health/wellness.” He also hosts the “PROOF” and “Modern Finance” podcasts. Some of Rose’s angel investments are Twitter, Square, Foursquare, Nextdoor, Blue Bottle Coffee, and Facebook. On Monday, Rose told his over 1.6…
What is Web3? The Definition of Web 3.0
Defining Web3 Cryptocurrencies, NFTs (nonfungible tokens), blockchain, DAOs (decentralized autonomous organizations), the metaverse, decentralized finance (DeFI), decentralized application (DApp). Buzzwords, yes, but they also represent important trends that are shaping the next iteration of the Web, aka Web3, aka Web 3.0. Web 2.0 was largely recognized as an era of the social web or the web as a platform, combining the “golden triangle” of mobile, social and cloud computing. Web 3.0 business models are built upon the core concepts of decentralization,…
