Via Brian Solis, Forbes Every week, another enterprise and frontier company announces a new AI model, another copilot, another assistant, another agent. And yet, when you ask leaders whether their organizations are actually operating differently, whether decisions are faster, outcomes more autonomous, models of work truly reinvented, the honest answer is often a hesitant, “no.” This creates an enterprise transformation gap between AI that thinks at the individual level and AI that can execute across workflows. Companies are investing billions,…
CEOs Say AI Is Making Work More Efficient, Employees Tell a Different Story
What will they do all day Wish list for diana Two Wall Street Journal stories got me thinking. When you read them together, they explain why so many companies feel stuck with AI, or feel further along than they really are. One story quotes tech leaders arguing that what a CEO does might be “one of the easier things” for AI to do. Sundar Pichai said it. Sam Altman doubled down and talked about an AI running divisions, even entire…
Future of Health: Why Health and Communication are at Risk with AI, and without Augmented Intelligence
By Gustavo Meirelles, Futuro da Saúde After a few years of enchantment with artificial intelligence, 2026 begins to impose an adjustment of expectations. At SXSW, in Austin, the discourse changed: less dazzle, more questioning. One of the most relevant provocations came from anthropologist and futurist Brian Solis, in the session “Augmented IQ: Scaling Human + AI Potential”. Solis went straight to the point, and brought a necessary annoyance to the audience: we are using AI to automate the past, not…
Beyond Digital Transformation, The AI-First Business Revolution
via Avasant As companies worldwide grapple with AI implementation, a critical gap has emerged between executive ambitions and organizational reality, revealing the urgent need for a fundamental shift in how we approach AI-driven change. At Avasant’s recent Empowering Beyond Summit 2025, Brian Solis, Head of Global Innovation at ServiceNow and nine-time bestselling author, delivered a compelling case for why businesses must disrupt themselves to fully realize AI’s transformative potential. His insights illuminate the path forward for organizations seeking to move…
AI Business Reinvention Starts Where Legacy Thinking Ends
I recently sat down with Geoff Nielson on Digital Disruption, produced by Info-Tech Research Group, for a conversation that went far beyond the usual AI headlines. We talked about what AI is actually changing inside the enterprise, why so many organizations are mistaking activity for progress, and what leadership has to do with whether AI becomes a force for optimization or reinvention. Please do watch the conversation (video embedded below). It’s fun and rich with insights from the frontline of…
AI Is Reshaping Business, Yet Most Leaders Are Investing in the Optimization of Yesterday
If AI is eating the world, you could also say that it’s also exposing leadership. The companies that win next will not be the ones that automate the fastest, but the ones that learn to imagine bigger. That’s how we’ll start this story. Also, my keynote is below if you’d like to jump straight to the video. At Integrated Systems Europe in Barcelona, I talked about AI in a way that made some people nod, some people uncomfortable, and others…
AI Is Eating the World, Are We Ready to Dream Bigger?
At Integrated Systems Europe, I had the opportunity to continue the conversation after my keynote, “AI is Eating the World,” in a candid video interview with Rise TV about where artificial intelligence is really taking us, and where we’re still thinking far too small. AI is often compared to the discovery of fire, the invention of the wheel, or even electricity. Those comparisons are dramatic, but they’re not entirely wrong. These weren’t just inventions. They were enabling forces. They expanded…
Most Companies Are Using AI to Cut Costs, Smart CHROs Will Use It to Rebuild Work
Everyone is talking about AI as if the future of work is just a headcount story. It is not. That framing is too small, too reactive, and too dangerous. The real shift is not that AI will simply replace jobs. It is that AI is forcing companies to rethink what work is, how value gets created, and where human contribution becomes even more important. That changes the mandate for CHROs completely. CHROs cannot stay in a reactive HR role. They…
SXSW 2026: cognitive darwAInism, AI Slop, the Hidden AI Tax, and a Futurist Coming Home
This is a thoughtful piece by Danny Devriendt. Thank you, my friend. 🙏 Brian Solis is far from a neutral observer in my SXSW story; he’s a friend I’ve known for a long time, and one of the people who helped me -and a whole generation- see the social web for what it really was back in the day. Long before social media became a relentless ad machine, he wrote The Social Media Manifesto, arguing that this wasn’t a new…
Worth Magazine Covers Brian Solis Keynote at SXSW 2026 – Augmentation Is the New Productivity
via Dan Costa, Worth My social feed is filled with ads telling me “Most people still use AI like Google….” and then they try to sell me some online course or collection of prompts. But there is truth to the cliche. Here at SXSW, the distinction between the AI-augmented and the AI-clueless keeps coming up. “Most people use AI to do what they already know,” Brian Solis, digital anthropologist and head of global innovation at ServiceNow, said on stage at…