In the worlds of AR , VR, gaming, and spatial computing, Cathy Hackl and Irena Cronin are renowned. I’ve known them for the better part of 15+ years and they are still among my favorite subject matter experts to follow. I’m proud to share that their new book, Spatial Computing: An AI Business Revolution, is now available. I’m also proud to share that I had the privilege of writing the foreword and I get to share it with you here!…
Making The Business Case For The Metaverse: How Companies Can Create Value In The Next Web
The metaverse represents an evolving version of the next web, creating immersive 3D experiences that evolve traditional 2D websites into a connected series of virtual worlds. Already, consumers and businesses are exploring ways to enhance their everyday activities, deepen connectivity, and unlock more exciting applications. New McKinsey research estimates that the potential economic value of the metaverse could generate up to $5 trillion by 2030. The report, āValue Creation in the Metaverseā also found that 57% of metaverse-aware companies say…
The Augmented Workforce: How Artificial Intelligence, Augmented Reality, and 5G Will Impact Every Dollar You Make
When my friendĀ Cathy Hackl asked me to write the foreword for her new book with John Buzzell (@buzzxr) the answer was of course, “yes!” Not only is she a long-time friend, but the’s also a leading authority on virtual reality (VR), augmented reality (AR), and spatial computing. I geek out on this stuff! But when I actually read the manuscript, I felt lucky to have been asked. It’s an incredibly important and timely topic for every business and for entrepreneurs…
2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences
My friends at Keap asked me to share my predictions for the annual, “2020 Small Business Marketing Trends Report.” I wanted to share my ideas with you here as well… Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms Search and content are more important than ever when it comes to the customer journey. Beyond digital and social media, mobile was a complete game changer. But many businesses have yet to catch up with how mobile changed…
Brian Solis Quoted In Entrepreneur.com Article On The Business of SXSW
A Solis quote about the reasons for the ongoing success of SXSW appears in an Entrepreneur.com article by Carlos Gil titled āBreaking Down the Business of SXSW: How This Global Cultural Festival Rakes in Cash While Churning Out Opportunities for Those Who Make the Most of It.ā Solisā words appear upon Gilās reflection on āwhat makes this festival so successful and inspiringā after attending the 2019 event. Solis is described as an author, digital analyst, anthropologist and futurist, as well…
The Future of Brand, Tech and Business is Experience
If you’ve never attended the Next Conference in Germany, plan for the next event. It combines elements of SXSW in a festival, city-wide format where people, technology, music and art converge into an experience that’s anything but a conference. I’ve had the privilege of presenting at Next over the years. In 2016, I was invited once again (I think for the third time) and I jumped at the chance. Well, actually, I flew to Hamburg, but you know what I…
Brian Solis Quoted In CIO Article About Immersive Technologies
Solis offers insight on Augmented Reality and Virtual Reality in a CIO article by Matt Kapko called “Making Waves with Immersive Technologies.” Kapko’s main thread is that “Immersive technologies, including augmented reality, virtual reality and mixed reality, donāt easily fit at most businesses today. But some early successes prove opportunity does exist in enterprise.” He posits that interest is growing, and more businesses are experimenting with the technology ā or at least inves-tigating how an immersive expe-rience might improve outcomes…
Facebook is Becoming a Social Operating System for Human Beings and Robots
At f8 2017, Facebook aims to become your social network for reality, augmented reality and virtual realityā¦really. In the heart of Silicon Valley, Facebook once again hosted its highly-anticipated developer conference, which, for the record, appeals to anyone who follows, designs for, or uses the worldās largest social network. Drawing an estimated 4,000 attendees from all around the world, Facebookās news blurred the line between reality and virtual reality and human and robot engagement for users in their personal and…
