Two weeks ago, Facebook submitted its completely redesigned iPhone application to Apple. Today it was released live in the App Store. As you may or may not already know, mobile Facebook users, as well as those using geo-location networks such as FourSquare and Loopt, are paving the way for the future of Social Networking. According to Facebook statistics: – There are more than 30 million active users currently accessing Facebook through their mobile devices. – People that use Facebook on…
Is This the First Credentialed Example of Live Tweeting Earning a Spot on Press Row in Sports?
The St. John’s men’s basketball organization seems to believe so… Today, St. John’s credentialed Peter Robert Casey as their official “Live Tweeter” for the 2009-10 season. Believed to be the first primarily Twitter-based blogger to earn a spot on press row anywhere, Casey will have a courtside seat to bring his brand of analysis and social media expertise to Red Storm basketball contests and the online community this next season. With more than 50,000 users, Casey is currently among the…
Size Matters: Job Seekers Measure the Size of Your Social Graph
Source Employers are seeking candidates with established relationships in social networks, complete with a portfolio of individual and career defining social content – in the form of blog posts, videos, comments, and thoughtful updates. In some cases, size matters. Electronics retailer Best Buy recently posted a job opening for Senior Manager-Emerging Media Marketing. The role was described as, “the primary lead for the Best Buy’s mobile, social, and video marketing & media efforts to drive in-store and online sales, create…
Twitter to Finally Cash-in on Twitter Sensation
Credit Over at VentureBeat, Matt Marshall is reporting that Twitter will introduce its first revenue-generating series of premium services. In an interview with co-founder Biz Stone, it was revealed that Twitter is in the initial phases of introducing commercial accounts to businesses seeking detailed analysis of activity in and around the brand on the popular network as well as other data not available to Twitter users directly. In the next phase, Stone indicated that Twitter may also debut a new…
Are Facebook and Twitter on a Collision Course?
Image credit For years, Facebook and Twitter have maintained a friendly coopetition of sorts, with neither one taking a firm stance against the other. However, if you believe that Mark Zuckerberg does not actively contemplate strategies for either acquiring Twitter or rendering it obsolete, please think about the landscape and monetization drivers that aren’t yet readily apparent to us as everyday consumers. This may seem like the “Social Media Summer of Love,” but in the end, there are billions of…
Breathing New Life into Virtual Worlds
Source And you thought Virtual Worlds were so passé…a new study suggests that virtual worlds may be getting a second life. In 2007-2008, many brands and companies flocked to Second Life to build a virtual presence, which spiked, peaked, and created somewhat of a backlash and ultimately a bit of a retreat in the process. By mid-2009, virtual worlds were realizing a comeback of sorts. In July 2009, virtual worlds consultancy kzero.co.uk reported that membership of virtual worlds grew by…
Breaking News: Twitter Debuts New Front Page
Twitter just rolled out its redesigned front page for those visitors new to Twitter.com. If you’re already a registered user, you won’t notice the new look unless you sign out and refresh the home page. The new homepage helps provide a frame of reference, expectation setting, and also offers a lens into the conversations populating the popular microcommunity that connects people through 140 character strings. Twitter now places an emphasis on search, the very functionality that helped Twitter earn prominence…
Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards
This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate this complicated, but imminent issue. Source In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will soon see guidelines and corresponding penalties to serve as governance for future engagement. My views and opinions of how the FTC is…
New Media University: Twitter 101 for Business
Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following. It would effectively serve as a source of inspiration and orientation for consumers and the businesses hoping to connect with them, which would ultimately increase the alarming 40-percent user retention pattern. I suggested that the company actively define user scenarios and offer a quick-start guide for the unique groups of users seeking guidance in order to not only increase…
Facebook Slowly Taking Over the World, Now at 250 Million Users
Mark Zuckerberg proudly announced on the Facebook blog this week that the popular social network continues its global dominance jumping from 200 million to 250 million users. To commemorate the milestone, Facebook created a map that visualizes connections and adoption worldwide. Zuckerberg credited you and me and the social graphs we weave with its phenomenal growth, “Each person who joins makes Facebook better by adding a presence to the site that friends and family can connect with and feel closer…
